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Building social gaming communities in 2012

Building social gaming communities in 2012. Introduction:. Popcorn Games is a social game design and development studio. Popcorn is a spin off start up from GameVillage.com (UK based). 12 years experience in online bingo community & product development.

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Building social gaming communities in 2012

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  1. Building social gaming communities in 2012

  2. Introduction: • Popcorn Games is a social game design and development studio • Popcorn is a spin off start up from GameVillage.com (UK based) • 12 years experience in online bingo community & product development • Popcorn will be incorporated in the USA, with operations in Silicon Valley

  3. The Marketplace: • Most social games are not very social • Current bingo apps have missed some valuable components of the user experience (Community / Entertainment Value) • Real money gaming companies tend to view social gaming assets as a traffic source - we see social as it’s own business and user experience • Virtual Goods – the core revenue driver of this industry

  4. Facebook application (September 1st – 2012) • BingoVillage is a series of global villages where users compete for status, entertainment and exciting rewards. • North American focus on launch with plans to expand into South America and Europe (Target Market – women 35+) • The base gaming platform has had over seven years of development and $2 million invested to date. • Our Strategy – build a global bingo community then create new game content to cross market to this valuable demographic

  5. BingoVillage - Game Content • Bingo games with unique twists • 75 Ball / 90 Ball games • Speed Bingo • Power Ball Bingo • Elimination Bingo • New Multiplayer Game Styles • Dingo (spin and win game) • Super Gems (match 3 game) • Mini Slot Games

  6. Putting the ‘social’ in Social Bingo Games • Community ‘social’ focus (our specialty) • 24/7 promotions & entertainment • Virtual house parties • Live radio streaming • = Exceptional Lifetime Player Values • = Players connecting with others Unique Value in our Virtual Goods • Lifestyle/Décor experience • Creating long term value in home • ownership at BingoVillage • Home Shopping Channel (24/7 excitement) • Time based auction • Virtual Goods Engine (patent pending)

  7. Virtual Goods Engine (Patent Pending) Junk or Hidden Treasure? • We create more perceived value in our goods: • we make them more attractive to buy • more dynamic to own • more valuable long term to players • Virtual Goods in our system are like virtual lottery tickets - everything you buy has a hidden prize value behind it. Click to Win! • You click and spin your virtual good and we reveal special rewards behind each one. “Virtual goods sales increased 245% from $2.1 billion in 2007 to $7.3 billion in 2010. Revenues will more than double by 2014.” In-Stat forecasts • Players can reload the item, they can gift it to others and they can personalize them or auction them off in our system.

  8. Financial Overview – within (12) months: • 1.2 million registered players (average 500,000+ MAU) • Gross Income: $3,300,000 • Net Profit: $1,000,000 • Additional income not factored into the model: • B2C - new apps we will launch and cross promote among our members • B2B -licensing our virtual goods engine/patent to other companies Capital Requirements: • Funds Raised To Date: Self-Financed • Funds Required: $1.5 million-$2.0 USD first round investment • Use of Proceeds: Marketing/Player Acquisition

  9. The Investor Opportunity – Asset Summary • Management – vast experience in the online bingo sector • Software - we offer a proven gaming platform ($2.0 million USD invested) • IP - patent pending virtual goods engine • Player Community - Investment drives immediate liquidity/cash flow • Long Term Vision - Popcorn Games has a vision of new apps and content far beyond the bingo vertical to keep us relevant and profitable in the years ahead

  10. Building social gaming communities in 2012 Comments / Questions lawrence@popcorngames.com

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