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FOCUS ON SUPER RTL

FOCUS ON SUPER RTL. March 2005. Name: SUPER RTL DISNEY Fernsehen GmbH & Co. KG Program: Special interest programming Airtime: appr. 19 hours/day Launch: April 28, 1995 Home: Cologne Sales: IP Deutschland Philosophy / Position: positive family entertainment

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FOCUS ON SUPER RTL

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  1. FOCUS ON SUPER RTL March 2005

  2. Name: SUPER RTL DISNEY Fernsehen GmbH & Co. KG Program: Special interest programming Airtime: appr. 19 hours/day Launch: April 28, 1995 Home: Cologne Sales: IP Deutschland • Philosophy / Position: • positive family entertainment • clear differentiation from violent action of other channels • SUPER RTL is eventful and fun, rich for kids during daytime • SUPER RTL is an optimistic, eventful and fun counter world to real life. Elaborated adult programme offers in primetime • Core target group: Children (daytime & Access) and Mothers / families (Access/ Prime Time)

  3. Status Daytime • Day Time for Children : • Audience shares and evolutions • Diversified range of Quality formats suitable for kids • TOGGO: the leading cross-media-platform • Access, Prime and night time slots for adults and mothers : • Access Prime Time audience and Cost Per Thousands • Well-positionned prime-Time • Night time talk and comedy to cost-effectively target 14-49 programmes

  4. Super RTL is first on childrenAudience shares by Age Groups / 06:00 – 20:00 / Sept.-Dec. 2004 In % Source : AGF / GFK-Fernsehforschung /Sept-Dec 2004 / Monday-Sunday

  5. Positive audience shares evolution Children 3-13, Monday –Sunday 6:00-20:15 +100% KiKa RTL II Pro 7 Kabel 1 Audience shares records for Super RTL at the beginning of 2005 Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), shares (Programme and advertising)

  6. Strong afternoon audience shares for Super RTL Children 3-13, Monday –Friday , 12:00-17:00 RTL II KiKa Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), shares (Programme and advertising)

  7. Access audience shares evolution Children 3-13, Monday –Sunday , 17:00-20:15 KiKa Pro 7 Super RTL is clearly ahead of his competitors in the afternoon Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), shares (Programme and advertising)

  8. Top labels, top programming One timeslot, one label

  9. Mix of Cartoons, in-house and co-productions DAYTIME • Schtroumpf • Kim Possible • Toggo United • Super Toy Club • Q-Boot –Quiz programme • Finger Tips • Jellabies • Wild Instinct New Finger Tips

  10. Investing on in-house productions Second season for the TOGGO SOUND CLUB The show for music fans under 15 ! New season starting April 1.st 2005Saturday 16:15 (repeat Sat. 11:15) Ben Second season for the Kid football show TOGGO UNITED 12 new episodes from March 19.2005 onwardsSaturday 17:15 (repeat Sunday 12:15) Marco Bode Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), 19. Feb. - 05. March 2005

  11. Full range of programmes for kidsbased on diverses experiences for kids

  12. Programme schedule from April 2005Daytime 6:00 to 11:00

  13. Programme schedule 2005Daytime 11:00 to 16:00

  14. Programme schedule 2005Daytime 16:00 to 20:15

  15. Innovative cross-media-platform -Licensing Brand/TV-labels Internet Audio/video-Label Event Publishing brand Merchandising & promotion

  16. Super RTL for Adults and mothers with children Access, Prime and night time slots

  17. Super RTL, delivers on „Mothers“ (PRP with children)Access Prime Time - Mo-Su 17:00-20:00 Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), shares (Programme and advertising) *PRP: Person responsable for Purchase

  18. Access Prime Time, Average ratings / CPT* **PRP with children, Monday-Sunday 17-20 pm, January 2005 Reach in mio Market average Kabel 1 Super RTL is leader on prices and audience shares on PRP with children Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), (Programme and advertising) **PRP: Person responsable for Purchase *CPT: Cost Per Thousand

  19. Programme strategy Primetime • Adaptation of successful labelling strategy from daytime Monday Tuesday Wednesday Friday Thursday Movie Movie Crime series Cartoon Comedy Donnerstag NEW in April 05 • Event programming in prime Time (shows, ...) • Movies in strong affinity with core targets • Optimization of broadcasting timeslots Stable strength through labelling, stable feature films and established series

  20. Primetime Programme schedule20:15 – 23:15 / April 2005

  21. Strong audience shares increase in Primetime Monday-Sunday 20:00-23:00, Jan-Feb 05 vs. 04 Branded night slots : audience shares (%) - PRP 14-49 + 29% + 30% Jan-Feb. 2004 Jan-Feb. 2004 Jan-Feb. 2005 Jan-Feb. 2005 Source: AGF/GfK-Fernsehf. PC#TV Jan.Feb 04 vs. Jan.Feb 05; Basis: Panel (D+EU), Programme and advertising; *PRP: Person responsable for Purchase

  22. Mondays Movie Mondays at 20.15 Die kleinen Superstrolche Elliot the dragon Hilfe! Jeder ist der Größte FlubberAlf – the Film Vater der Braut Mary Poppins ....

  23. Magic Movie Tuesdays at 20.15 Cool Runnings Geliebter Haustyrann Gwyn – Prinzessin der Diebe Charade Ein Geschenk des Himmels - Vater der Braut 2 Was diese Frau so alles treibt ....

  24. Fridays Cartoon Special Fridays at 20.15 Tiggers großes Abenteuer In einem Land vor unserer Zeit – Die geheimnisvolle Insel Basil, der große Mäusedetektiv Oliver & Co. Taran und der Zauberkessel Das magische Schwert

  25. Weekend Prime time Movies & cartoons Saturdays at 20.15 – Family movies Allein auf der Pirateninsel Benji – Sein größtes Abenteuer Barbie in Schwanensee Barbie als Die Prinzessin und das Dorfmädchen ...... Sundays at 22.15 – Romantic movies Mut zur Liebe (courage for love) Ein scheinbar perfektes Leben Ein zweites Leben (a second life) Nathan gibt nicht auf ....

  26. Voll total : the best of talk showsMo-Su 22:15-23:00 / January 04 vs January 05 2004 2005 Moderation: Dirk Penkwitz 6 5,4 5 4,1 4 3,6 3,4 2,8 Aud. shares in % 3 2,6 + 59% + 46% + 38% 2 1 0 PRP 14-49 Adults 14-29 Adults 14-49 Source: AGF/GfK-Fernsehf. PC#TV Akt.; Basis: Panel (D+EU), Programme

  27. Night Time Series Ellen - Sitcom The 70s Show - Sitcom • Sa, 23:15 • Sa, 22:15 • 16.04 – 31.12.2005 • 16.04 – 31.12.2005 • Target :Adults 14 – 49 • Target :Adults 14 – 49 Dinos – Disney Sitcom Harry‘s nest - Sitcom • Fr, 22:15 • Mo-Th. 23.30 • 28.01. – 24.06.2005 • 21.03. – 31.12.2005 • Target: PRP 14 – 49 • Target: PRP 14 – 49 Nowhere man – mystery series • Fr, 23.15 • 28.01. – 24.06.2005 • Target :Adults 14 – 49

  28. Key Facts

  29. Key Facts • Super RTL is the undisputed market leader in children‘s TV with high-quality formats • Super RTL proposes in access primetime good quality/price programmes : an ideal channel to optimize campaigns • Super RTL is leader on prices and audience shares on PRP with children in January 2005 • In January, strong audience shares increase (+20%) in primetime compared with last year on PRP 14-49

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