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Reaching and Teaching the iPod Generation

Jim Gaston, Associate IT Director South Orange County CCD. Reaching and Teaching the iPod Generation. Overview. The iPod Generation Students Today Technology Review Student Services Conclusions. Recommended Resources

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Reaching and Teaching the iPod Generation

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  1. Jim Gaston, Associate IT Director South Orange County CCD Reaching and Teaching the iPod Generation

  2. Overview • The iPod Generation • Students Today • Technology Review • Student Services • Conclusions • Recommended Resources • Educating the Net GenerationDiana G Oblinger and James L. Oblinger, Editors • www.educause.edu • Growing up Digital by Don Tapscott • marcprensky.com • Pew Internet and American Life Project • www.pewinternet.org Slides and links can be found at: www.socccd.org/it/presentations

  3. If this interests you… http://digitaledu.blogspot.com

  4. Why the “iPod Generation”? • Remarkable Success Story • Over 67 million iPods sold • 70% market share of MP3 players • 30% of 2006 cars have an iPod option • iTunes has sold over 1.5 billion songs – 80% of worldwide online digital music sales July 26, 2004 • Key to Apple’s success is not the technology itself, but the intelligent application of the technology • Students have come to expect everything to work as well as their iPods

  5. Generational Differences To truly understand students today, we must understand how deeply and pervasively technology has permeated their lives…

  6. Technology Usage Statistics • Among children ages 8 to 18: • 96% have gone online. • 74% have access at home • 61% use it every day • 13 to 17 year olds average: • 3.1 hours a day with television, 3.5 with digital media • 70% of teenagers use IM to stay in touch • 56% prefer to use the Internet instead of the phone • students in grades 7-12 know more screen names than home phone numbers • 12 to 15 year old California students: • Spend 90 minutes a day online • 40 minutes with IM, 31 downloading music, 22 with email • Email is now seen as a way to communicate with “old people” • MySpace has over 120 million user accounts • YouTube has 100 million videos viewed daily By the time a student is 21, he will have spent twice as many hours playing video games as reading!

  7. Video Games

  8. Students Today • Digital Natives • Always Connected • Immediate Access • Multitasking • Engagement and Experience • Social – Enjoy teamwork • Visual – Remember 10% of what they read, 30% of what they see Using technology to increase customization, convenience and collaboration is well received

  9. Students Today • Thought process has evolved around the web • We were raised reading books – they were raised on the web • Books reinforce a linear style of thinking and reasoning • They have developed a “hypertext” style of thinking

  10. Social Networking Software Instant Messaging (IM) AIM, Yahoo, MSN Messenger Blogs Blogger Typepad Wikis Jotspot Wikispaces Wikipedia Social Bookmarking Spurl del.icio.us Profiles MySpace Facebook RSS Feedster Yahoo Bloglines Podcasting Podcast.net Edupodder iTunes Cellphones Text Messaging Video YouTube Google Earth Technology Review

  11. What’s Next? • Exponential trends are predictable • His predictions • Radical changes in biotechnology • Language translation in cell phones • Computers will disappear • Rise of true artificial intelligence • Computer will pass the Turing Test by the 2020s • The boundary between physical and virtual reality will disappear • Neural implants • Nanobots and foglets

  12. Implications for Student Services • Technology Generation Gap • William Gibson: “The future is here, it is just not widely distributed” • It’s only going to get worse • Amazon Effect: • Expectation of immediate service – 7 x 24 • Customized online experience • Helpful information offered at the right level • We need to learn how to leverage the differences to serve our students better

  13. Conclusions • Students want high level of interaction, online and in-person • They want to be engaged in the learning process, not just passive receptors • A key component of their definition of technology is customization • The ability to adapt technology to meet individual needs, rather than vice versa • Students have come to expect a high level of customer service from their online experiences

  14. What We’re Doing • MySite • August 2000 • SmartSchedule • July 2002 • KnowledgeBase & MySite Agent • October 2003 • Class Shopping Cart • August 2004 • MySite 2.0 • February 2007 • My Academic Plan • Coming Spring 2007

  15. Questions? Feel free to contact me:jgaston@socccd.orghttp://digitaledu.blogspot.com

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