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Recruiting the iPod Generation

Recruiting the iPod Generation. Jim Crone Electronic Communications Manager Bradley University Peoria, IL E-mail: jcrone@bradley.edu May 3, 2006. PowerPoint Download. admissions.bradley.edu/go/iacac06-ipod. History of Admissions Tech. Pre-Technology Era Beginning of Time – Mid-1990’s

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Recruiting the iPod Generation

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  1. Recruiting the iPod Generation Jim Crone Electronic Communications Manager Bradley University Peoria, ILE-mail: jcrone@bradley.edu May 3, 2006

  2. PowerPoint Download admissions.bradley.edu/go/iacac06-ipod

  3. History of Admissions Tech • Pre-Technology EraBeginning of Time – Mid-1990’s • Web 1.0Mid-90’s – 2004 • Web 2.02004 – Present

  4. Web 2.0 • “Web 2.0 generally refers to a second generation of services available on the World Wide Web that let people collaborate, and share information online….”“…To some extent Web 2.0 is a buzzword, incorporating whatever is newly popular on the Web (such as tags and podcasts), and its meaning is still in flux.”From Wikipedia, the free encyclopediaen.wikipedia.org/wiki/Web_2.0

  5. Web 2.0 Themes • Interactivity • Read/Write • Place of Business • Personalization • More Mediums/Devices • Loss of Control

  6. Web 2.0 Technologies • Personalized Web Site • Blog • RSS Feed • Podcast • Text Message (SMS) • Online Social Network • Wiki

  7. Personalized Web Site • yourBRADLEY • Released Oct. ’05 • Every prospect given an account • Over 2,500 active users • Linked to prospect/ applicant database • Take a tour….

  8. Personalized Web Site • SFSinteractive • Released Feb. ’05 • Financial Assistance Awarding • Payment Plan Simulation • Bill Payment • Take a tour…

  9. Blog • “A weblog (usually shortened to blog, but occasionally spelled web log) is a web-based publication consisting primarily of periodic articles (normally in reverse chronological order)…”“…Some blogs function as online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.”From Wikipedia, the free encyclopediaen.wikipedia.org/wiki/Blog

  10. Blog • Admissions Marketing • Lewis & Clarke Collegewww.lclark.edu/org/students • Bradley Universityadmissions.bradley.edu/freshman • Personal • School Hosted • Online Blog Service

  11. Blog • “I'd had a headache ever since I had to keep chewing my gum because i couldnt get up and spit it out during the long long lecture from the admissions staff at Bradley University. I hate those kinds of headaches. but i loooove Bradley. Nice little campus. Everything you'd ever need in walking distance. Nice dorms. Nice People. Good programs. yay!”Livejournal user ttragickingdom

  12. Blog • “I am now in a dorm room at Bradley University. This place is so bangin. I am participating in a special weekend for those who have been offered admission to Bradley Unversity. I am now 15000% sure that I will be attending Bradley in the fall.”myspace.com User Blog

  13. RSS Feed • “RSS is a family of web feed formats, specified in XML and used for Web syndication…”“…Web feeds provide web content or summaries of web content together with links to the full versions of the content, and other metadata.”From Wikipedia, the free encyclopediaen.wikipedia.org/wiki/RSS_%28file_format%29

  14. RSS Feed • Campus News

  15. RSS Feed • Campus News

  16. RSS Feed • Campus News

  17. RSS Feed • Feed Aggregator • Portal (My MSN, My Yahoo) • E-mail Client Plug-in (Attensa for Outlook) • Web Service (Bloglines) • Web Browser Plug-in (Sage) • Combination Service

  18. Podcast • “Podcasting is the method of distributing multimedia files, such as audio programs or music videos, over the Internet for playback on mobile devices and personal computers…”“…Podcasting's essence is about creating content (audio or video) for an audience that wants to listen or watch when they want, where they want, and how they want.”From Wikipedia, the free encyclopediaen.wikipedia.org/wiki/Podcast

  19. Podcast Content Producer

  20. Podcast Content Producer

  21. Podcast Content Producer

  22. Text Message (SMS) • “Short Message Service (SMS) is a service available on most digital mobile phones that permits the sending of short messages (also known as text messages, or more colloquially SMSes, texts or even txts) between mobile phones, other handheld devices and even landline telephones.”From Wikipedia, the free encyclopediaen.wikipedia.org/wiki/Text_message

  23. Text Message (SMS) • Example • Creighton University • Bradley’s Take… • Individual Counselor to Student Messages • Bulk Messages

  24. Online Social Network • “A social network is a social structure made of nodes which are generally individuals or organizations…”“…Social networking also refers to a category of Internet applications to help connect friends, business partners, or other individuals together using a variety of tools. These applications, known as online social networks are becoming increasingly popular.”From Wikipedia, the free encyclopediaen.wikipedia.org/wiki/Social_network

  25. MySpace.comNov. 2004: 4.9 millionNov. 2005: 26.7 million Facebook.comNov. 2004: N/ANov. 2005: 11.1 million Online Social Network “Teens hang out at MySpace”, Janet Kornblum, USA TODAY http://www.usatoday.com/tech/news/2006-01-08-myspace-teens_x.htm?csp=34

  26. Online Social Network • Mark Kingdon’s Recommendations: • 1. “Respect the community. These are clubs where you aren’t necessarily welcome, says the CEO of marketing agency, Organic. So learn the unwritten rules: Don’t intrude on conversations in a way that irritates members, don’t divert users to other sites, and don’t disguise yourself.” “The power of TheirSpace”, Brian Niles, An E-mail Minute http://blogs.targetx.com/targetx/emailminute/?p=79

  27. Online Social Network • Mark Kingdon’s Recommendations: • 2. “Engage people, don’t advertise. Forget banner ads, says Kingdon. Instead, connect with people by offering advice about college search, admissions hurdles and financial aid issues. Showcase your institution by offering something of value to the community.” “The power of TheirSpace”, Brian Niles, An E-mail Minute http://blogs.targetx.com/targetx/emailminute/?p=79

  28. Online Social Network • Mark Kingdon’s Recommendations: • 3. “Get ready for a wild ride. Expect irreverent and profane content. And expect to get “flamed” — a searing message in response to your content or institution. Think carefully before posting a rebuttal, explanation or even apology, advises Kingdon, since that can further inflame the debate.” “The power of TheirSpace”, Brian Niles, An E-mail Minute http://blogs.targetx.com/targetx/emailminute/?p=79

  29. Wiki • “A wiki is a type of website that allows users to easily add, remove, or otherwise edit all content, very quickly and easily, sometimes without the need for registration. This ease of interaction and operation makes a wiki an effective tool for collaborative writing. The term wiki is a shortened form of wiki wiki which is from the native language of Hawaii (Hawaiian), where it is commonly used as an adjective to denote something "quick" or "fast" (Hawaiian dictionary).”From Wikipedia, the free encyclopediaen.wikipedia.org/wiki/Wiki

  30. Wiki • Wikipedia • wikipedia.org • Over 1,100,000 entries • Constantly changing • Examples • Wikipedia entry for Bradley Universityen.wikipedia.org/wiki/Bradley_University • Wikipedia entry for NACACen.wikipedia.org/wiki/NACAC

  31. Questions • Jim CroneElectronic Communications ManagerBradley UniversityPeoria, ILE-mail: jcrone@bradley.edu • PowerPoint Downloadadmissions.bradley.edu/go/iacac06-ipod

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