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5 minutes to be salesman for Smart-Local. We aren ’ t selling TO prospects, we ’ re selling FOR them (we have the secret sauce and we want to find smart people to share it with, so we can all profit). We are partners in the Smart-Local Project, which markets smart local businesses
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We aren’t selling TO prospects, we’re selling FOR them • (we have the secret sauce and we want to find smart people to share it with, so we can all profit) • We are partners in the Smart-Local Project, which markets smart local businesses • We have the smartest marketing for local businesses • We’re looking to partner with smart local business owners who can appreciate the value of getting ahead of the pack • This is exciting, stunning, scintillating, fantastic, fun—and it really WORKS (we guarantee it) • Whoever has it will be on top, and all others will be underneath • (this is not for everybody)
Benefits • Fun and profit : To have more money in wallet, in bank acct, more fun doing it • Whatever your ad budget is now we can get you more bang for buck • More response per minute • Think of apple, being ahead of everyone else
What worked in 20th century: Ads in local newspaper coupons postcards Yellow pages
get a website rank on google What worked last year: SEO Marketing
The big changes for 2011 (not fully appreciated)—the earth moved
What do we do, what are we offering: Our job: get your phone ringing, attract the customers you want. stimulate referrals, – fast, better ROI HOW? by marketing smart using powerful tools • We get you on the most noticed place in google search for your terms (better than seo for your website) • We get you onto people’s mobile phones so they see you where their eyeballs spend most of their time and their fingers tap most of their clicks • We automatically blend with social media where people go to choose vendors • We activate your existing clientbase with coupons, messages and reviews to get you referred biz (this is the most profitable investment and most neglected action by most biz owners) • We create ads that get more eyeballs more clicks for less cash
This week we connect with as many people we already know and feel comfortable with (begin with lowest hanging fruit) This week we educate people • about the change, the new game, • the magic • the big op • the free entry • we can help This week we offer professional setup to get to the MAGIC7 and enter the game ($500) free education
Opening lines • hi, I invite you to the only game in town • I discovered something about your biz that could make you a big breakthru in profits…or it could shut you down if you ignore it. Do you want me to show you now? • Have you ever heard of foursquare? • Do you own a smartphone? What kind? • Do you use coupons? • right about now something happened that will make you richer or a lot poorer. Did you notice? • I want you to succeed so give me 5 minutes so I can tell you how to protect yourself from disaster without spending a dime. • I consider you a smart person. I am from the partnership of smart people. We only partner with smart business owners.
Demos to show: • How it looks to prospect searching for you on pc. On smartphone. Where are you? Who is your competition? What does it take to be tops? • Lets see what yelp is saying about you • Look at foursquare • Lemme show you some cool stuff: coupons, sms, qr code, local ads • Presentbook • 60 questions
Prospects come in different levels of smart: • No website • Website but no local place • Have Googleplace but not on front page • On front page but vulnerable: no stars, or no coupon, or vid • Set up for Local but not set up for mobile • Ads thru paper but no internet • Ads thru internet but no mobile ads or campaigns
HOW DO I KNOW? Proof that it is the coming wave: Try being a consumer and search yourself. Look around. stats. Pdf. Proof we can do it • - Can get you on first page (one example: seth) 90day moneyback guarantee • - Can make a jump in incoming calls (either according to your week1 ststs or our phones week1)
2 kinds of prospect: • - Understand and are responsive, want more info, want a solution • Kiss and move to close • - Don’t understand and aren’t responsive, not looking for a solution • Kiss short, leave a clear offer, move on Every answer is perfect! Keep moving We always take their card and email them our weekly email broadcast of testimonials and results (which they can unsubscribe to)
Sign them on Smart-Local agreement paper and get check or creditcard for $500. Give them data form to fill out Get their biz card Send me the data