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What is a logo?

What is a logo?. A symbol of an organisation or a brand. It can be a style of lettering or a shape or use of brand colours. It is protected from copying by a trade mark. What is a slogan?. A slogan is a catch phrase to let potential customers know about the product in a memorable way.

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What is a logo?

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  1. What is a logo? • A symbol of an organisation or a brand. • It can be a style of lettering or a shape or use of brand colours. • It is protected from copying by a trade mark.

  2. What is a slogan? • A slogan is a catch phrase to let potential customers know about the product in a memorable way. I'M LOVIN' IT! The real thing

  3. Logos Easy to associate the logo with the brand. Logos cut across language barriers. Slogans Stays in our memory. Easy to identify it with the brand. Why have logos and slogans?

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