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Educational franchise of SO EASY foreign language centers

Educational franchise of SO EASY foreign language centers. Looking for Master franchisees all over the world

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Educational franchise of SO EASY foreign language centers

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  1. Go Global with So Easy® Go Global with So Easy®

  2. Leading Choice So Easy® is the leading choice in Foreign Language Education! • We specialize in innovative and effective foreign language teaching since 1993 • We have educated more than 3.800.000 students • We offer our services to students, adults, professionals and specialized groups with specific language needs, i.e. business English So Easy® Mission Statement • To offer high quality academic services by setting the highest standards in language learning, abiding by the contemporary requirements of regulatory constitutions

  3. Group Profile So Easy®is part of So Easy Group of Companies®, a rapidly developing organization with active presence in Greece for over 25 years, representing six brands: So Easy® Foreign Language Institutes Win.Net® IT/ Digital Education Institutes Easy Franchise® Franchise Consulting Company Easy Solution®Communication & Marketing Company Easy Expo®Exports & International Exhibitions Development Company

  4. Network Our network includes more than 121 foreign language centers in different countries. The location of our educational institutes is always central, with high visibility and recognizability. A sound and continually expanding network that guarantees the market awareness of the brand and the easy access of the student.

  5. Our Services • Our students learn foreign languages “Easily, pleasantly and for ever” through state-of-the-art teaching methods and technologies, which are adapted to the needs of modern-day life, for example through experiential learning. • With our unique teaching approach, which is customized to the skills and requirements of each student, we can guarantee that our students learn foreign languages and speak them like their native language.

  6. Competitive Advantages No.1 choice in foreign language teaching with the most updated and high-end: • Academic Methods • Educational Background • Technological Aids • Modern Environment • Business Practices • Marketing Applications

  7. Awards Be Spoken Franchisor Award, Franchise Awards 2012 Best Internal Organization Award, Franchise Awards 2011 Customer Oriented Franchise Award, Franchise Awards 2010 Best Concept Design Award, Franchise Awards 2009

  8. Our Venues Ideal Learning Environment At So Easy® Foreign Language Institutes we pay attention to every detail. The environment in our language schools is according to the latest trends of interior design and the classes are equipped with the latest audiovisual equipment. We create a pleasant and relaxing learning environment which is the framework of our teaching experience. At our institutes we have moved away from the typical classroom and we have created warm and friendly places of learning.

  9. Academic Department • The Academic Department is the heart of So Easy® Foreign Language Institutes. This department is divided in such a way, that each language has its own Academic Director, who is responsible not only for keeping up-to-date with the latest trends in his/her specialization area and the curriculum, but also for evaluating and assessing the teaching staff. • Furthermore, the Academic Director supports and advises his/her academic team whenever necessary, while simultaneously retaining a high level of teaching quality.

  10. Academic Programme The Academic Programme adheres to International Prototypes as stated by the Common European Framework. Experienced and qualified teachers use innovative methods and teaching strategies to ensure complete success.

  11. Academic Approach

  12. Academic Product

  13. Academic Partners

  14. Marketing Strategy

  15. Brochures

  16. Classroom Posters

  17. Banners/Stands

  18. Outdoor Advertising

  19. Printed Media

  20. Press Releases/Newsletters

  21. Internet Advertising

  22. Corporate Website

  23. Social Media Campaigns http://www.facebook.com/soeasygr https://twitter.com/#!/soeasy_gr

  24. Go Global with So Easy® So Easy® Franchise System

  25. Master Franchise • So Easy® has developed a solid franchise system with uniform specifications about the construction of the foreign language institutes, the layout, the marketing and other factors that characterize the So Easy® concept • These specifications are integral part of the So Easy®philosophy and Master Franchisees act as their Guardian

  26. The Master Franchise Opportunity • The business and investment package offered by So Easy® Foreign Language Institutes includes a range of options. The Master Franchisee can/has the choice to develop: • A solid company owned and operated network of so easy Foreign Language Institutes • A strong franchise network of sub-franchised so easy Foreign Language Institutes owned and operated by motivated franchisees.

  27. Master Franchise in Action • So Easy® grants the Master Franchisee rights for a given territory to a Partner - Franchisee. The Master Franchisee has the right to exploit and develop the specific market. • So Easy® and the Master Franchisee sign a Master Franchise Agreement which regulates the terms and conditions of the cooperation.

  28. Business Development Plan Part of the Master Franchise Agreement is a mutually agreed Business Development Plan. The development plan quotes the estimated progress of the development of newSo Easy® Foreign Language Institutes within the Master Franchisee’s territory in a specific timeframe.

  29. Financial Agreement The Master Franchise also Agreement regulates the financial part of the cooperation, including the territory fees, the initial franchise fees to be paid for each new foreign language institutes, the ongoing royalties, as well as the marketing fund and the advertising procedures that the master franchisee has to implement inside his territory.

  30. Key Terms (1) • Term of Master Franchise Agreement: normally 9-12 years (with an option of renewal). The term may vary from country to country depending mainly on the real estate lease terms and on other factors of the local market. • Master franchise rights: In order to activate the right of Master Franchising, and to grant licenses to sub-Franchisees, it is mandatory to operate a successful pilot Foreign Language Institute for a reasonable period of time inside the territory, before starting to develop a network of Franchisees.

  31. Key Terms (2) • Territory: Normally a whole country, but this varies depending on the size and other demographic factors that may characterize a territory or a geographical region. • Geographic Exclusivity: Exclusivity is guaranteed right from the beginning, even if expansion via franchising is initiated after a certain period of time.

  32. Go Global with So Easy® So Easy® Support System

  33. Total Quality Support System (TQSS) The Total Quality Support System is the gateway to success. The know-how of So Easy® Foreign Language Institutes, together with the support of a powerful company will ensure the dominance in your local market. Total Quality Support System is divided into 3 basic sectors: Initial and ongoing training through “Train the Trainer” procedures Academic support Operations support

  34. Train the Trainer (1) Train the Trainer is part of the whole support procedure and it is the way to pass over our know-how to our Master Franchisee who will be responsible for the training of the sub-Franchisees. The aim is to secure smooth and successful operation of each so easy foreign language institute. Train the Trainer, as well as re-training, is offered through physical and on-line training

  35. Train the Trainer (2) The So Easy® know-how is recorded in specially designed manuals covering all operational and educational aspects of all day to day procedures Training in Network Development is also offered to Master Franchisees, as we believe that developing a strong network of sub-franchised So Easy® Foreign Language Institutes is of upmost importance for the profitability and viability of the venture

  36. Academic Department Our Academic Department thoroughly trains the Academic Director of the Franchisee. This ensures that all academic guidelines and strategies are followed by the So Easy® Foreign Language Institute. Our Academic Department provides the Academic Director with all the necessary knowledge and information, as well as the teaching materials required in order to run a successful So Easy® Foreign Language Institute.

  37. Academic Support (1)

  38. Academic Support (2) • Sections covered: • Training in Bibliography • Training in Teacher Recruitment • Manuals • Teaching Materials –Syllabus • We provide you with teaching and lesson plans, teachers guidelines, and other materials, so that you can evaluate and monitor your teachers, as well as the performance of your students.

  39. Marketing Support

  40. Technical Support

  41. Administration Support

  42. What it takes a Single Unit Franchisee Space requirements: 100-120 sqm Expected total investment: 40.000-50.000€ This includes the total set-up, fitting out and decorating the new educational center, as well as the territory (entry) fee Entry fee: 20.000€ Flat fee: xxx Marketing fees:0% Return on investment: approx. 12 months

  43. Go Global with So Easy® Franchise Headquarters:108 KountouriotouStr, Piraeus,Tel: 0030 210 4137919, e-mail:global@easyfranchise.gr

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