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Slideshow about Planning Beyond the Page by Jeff Eaton
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1 Planning Beyond the Page Creating content that survives your next redesign ? ? ? ? @eaton at #nowwhat14
2 Hi. I’m @eaton! I’m with Lullabot. Strategy, Design, and Development
3 Pages aren’t content
3 Pages aren’t content They’re where it lives
4 Two web developers walk into a bar…
5 That’s a lot of pages!
7 Disney’s American Legends: John Henry (http://movies.disney.com/disneys-american-legends)
7 Disney’s American Legends: John Henry (http://movies.disney.com/disneys-american-legends)
9 Web
10 Apps Web
11 Apps Search Social Email Print Web Feeds APIs
12 Page : Content
12 Page : Content
14 “The way we publish on the web is mostly derived from what we know about putting ink on paper. The future is content in smaller, discrete objects that can be assembled into new containers. Karen McGrane, Harvard Businss Review
15 “The way we publish on the web is mostly derived from what we know about putting ink on paper. The future is content in smaller, discrete objects that can be assembled into new containers. Karen McGrane, Harvard Businss Review
“The way we publish on the web is mostly derived from what we know about putting ink on paper. 15 The future is content in smaller, discrete objects that can be assembled into new containers. Karen McGrane, Harvard Businss Review
16 Pulling apart your pages
17 ‣ Describe services, products, etc.
18 Article Topic Bio Ad Review Product Gallery Service
19 Bio Article Review Topic Ad Product Gallery Service
19 Bio Title Author Tagline Pull quote Photo Dateline Summary Photo Body Article Review Topic Ad Product Gallery Service
20 Article Title Author Dateline Tagline Photo Summary Pull quote Photo Body
21 ‣ Describe services, products, etc. ‣ Identify reusable chunks
22 $ $ $
25 ‣ Describe services, products, etc. ‣ Identify reusable chunks ‣ Define audience needs, messages
26 ? $
27 ‣ Describe services, products, etc. ‣ Identify reusable chunks
27 ‣ Describe services, products, etc. ‣ Identify reusable chunks ‣ Define audience needs, messages
27 ‣ Describe services, products, etc. ‣ Identify reusable chunks ‣ Define audience needs, messages ‣ Set clear business goals
28 What we used to call ‘the page’ has become a unit of business intent. Michael Keara, @useradvocate
29 Page An assembly of content that serves a specific goal
30 For example…
31 The Lark Cookbook Turning big ideas into small, reusable pieces
34 Season Plate Media Media Media Media Varietal Recipe Ingredient Step Technique
36 The NAMM Foundation Prioritizing critical messages and audiences