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The Korean Craze among Thai Urban Youth: Thai Culture in Transition

The Korean Craze among Thai Urban Youth: Thai Culture in Transition. By Piyathida Sereebenjapol Northern Illinois University. Kimchi to Kim Chic. In the past, South Korea’s best known export was Kimchi , spicy cabbage dish. Now, this country is exporting

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The Korean Craze among Thai Urban Youth: Thai Culture in Transition

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  1. The Korean Craze among Thai Urban Youth: Thai Culture in Transition By Piyathida Sereebenjapol Northern Illinois University

  2. Kimchi to Kim Chic In the past, South Korea’s best known export was Kimchi, spicy cabbage dish. Now, this country is exporting the spicy pop culture or Kim Chic.

  3. Korean Wave Korean Fever Korean Wind 韓流 Korean Trend Kanryu กระแสเกาหลี 한류 韩流 Hallyu Hanliu

  4. Korean Wave (Hallyu) • It was coined in China in mid-1999 by Beijing journalists. • Taiwanese media sources argue that Taiwan is the original center of the Korean wave phenomenon.

  5. Korean Wave (Hallyu) • The dissemination of Korean popular culture, primarily through the mass media, and its broad popularity outside of Korea (Sang-Yeon Sung, Indiana University, 2006). • A wave of enthusiasm for South Korean pop culture that’s sweeping Asia (Louisa Lim, NPR, 2006).

  6. Korean Wave in Asia Korean wave spread to East Asia like Japan, Taiwanand China before coming to Southeast Asia.

  7. Korean Wave in Southeast Asia Then, the Korean wave hit Southeast Asian countries including Thailand.

  8. Thailand-Korea Relations • 1389 – 1392 King Kongyang & King Ramesuan (Ayuthaya Kingdom) • 1950 Korean war

  9. Thailand-Korea Relations • October 1, 1958 Thailand established diplomatic relations with the Republic of Korea. • October, 2008 Thailand and Korea celebrated 50 years of relationship.

  10. Aridang (1980) Video clip of a Thai film called ‘Aridang’ (http://www.youtube.com/watch?v=6l4diPFTlUA&feature=related)

  11. Korean wave in Thailand • TV series • movies • music • games • food • fashion • tourism

  12. Autumn in my heart Video clip of a Korean drama called ‘Autumn in my heart’ http://www.youtube.com/watch?v=7KQo5aAmXe0&feature=related

  13. Dae Jung Geum (Jewel in the Palace) Video clip of a Korean drama called ‘Dae Jung Geum’ http://www.youtube.com/watch?v=VVW6wiaagvI

  14. Korean pop songs/singers Video clip of a Korean singer called ‘Rain’ http://www.youtube.com/watch?v=OyLoNTrqfaA&feature=related

  15. Influences of Korean wave Original version http://www.youtube.com/watch?v=z2zWrYtsGFY Covered version http://www.youtube.com/watch?v=031N31B4EvM

  16. Influences of Korean wave Video clip of a Thai singer called ‘Bie’ http://www.youtube.com/watch?v=881VwcvtJtc

  17. Thai singers in Korea Video clip of a Thai singer called ‘Ice’ http://www.youtube.com/watch?v=Vlu8vhKyiE0&feature=related

  18. Korean drama filmed in Thailand Video clip of a Korean drama called ‘Full House’ http://www.youtube.com/watch?v=VOmV_FK3HsA&feature=related

  19. Korean Language Curriculum Source: Burapha University, Thailand

  20. Center for Korean Studies • Institute of Asian Studies of Chulalongkorn University • Institute of East Asian Studies of Thammasat University • Center for Korean Studies of Ramkhamhaeng University • Center for Korean Studies of Burapha University • Center for Korean Studies of Prince of Songkla University, Pattani Campus

  21. Tourism Industry The Korean Tourism Organization has promoted Dae Jung Geum-oriented tourism in Asia, and the U.S. The main outdoor sets built by MBC for shooting of the drama were purchased by the South Korean government and opened as the Dae Jung Geum Theme Parkin 2004.

  22. Tourism Industry “Over the last three years, there’s been a 30-percent increase in foreigners coming to have plastic surgery. It’s all because of Korean wave.” Dr. Chung Jong Pil, Cinderella Plastic Surgery Clinic, Seoul, Korea, 2006

  23. Plastic surgery tour Thai people, particularly young people, started to fly to Seoul to improve their looks with a surgical makeover. Surgery costs started from $6,000.

  24. Future of Korean wave “There never was a Korean wave. Rather, what we are seeing is globalization in its latest iteration and Korea was the first country in Asia to fully embrace the idea.” Mark James Russell, 2008

  25. Future of Korean wave “Singapore is following Korea's footsteps in making the country an entertainment hub and so, in the next 10 years, Thais may become hooked on Singaporean series instead.” Attaphon Na Bangxang, True Visions' chief program and content officer, Thailand Source: Bangkok Post

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