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Learn how WebEx Connect changes application publishing for business with open services architecture and a rich set of APIs, promoting collaboration, customization, and monetization in a secure and cost-effective manner.
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WebEx Connect:Developing, Distributing and Monetizing SaaS applications Web 2.0 Expo April 24, 2008
Agenda • Web 2.0 for Business • What does it mean for ISVs? • WebEx Connect • Platform for Unified Collaboration • Publishing applications • Platform Services • Cisco WebEx Marketplace
Platformfor content development Contentmashupcustomizedby end user Opportunityto monetizecontent Web 2.0 changed content publishing for consumers
3 2 1 To change application publishing for business… Platformfor application development Applicationmashupcustomizedby end user Opportunityto monetizeapplications
Applicationmashupcustomizedby end user Opportunityto monetizeapplications OTHER SERVICES TEMPLATE & WIDGET LIB USERS GROUPS POLICY WebEx Connect changes Application Publishing for Business • Open services architecture • Rich set of APIs • Free to develop on • Free individual client • Context: Collaboration Platformfor application development
WebEx Connect Concepts • Compelling, Converged User Experience • Collaboration must be “adopted” by end-users • Integration of existing collaboration silos is insufficient • Intra and Inter-company collaboration • Highest value collaborations often cross company boundaries • Business Process Focused and Optimized • Communication and collaboration are about business process acceleration not personal productivity • Mass customization required for semi-structured processes • Open and Extensible • No single technology or vendor is “the answer” • Secure, Manageable and Policy Compliant • Cost Effective to Deploy and Maintain • SaaS Delivery model has fundamental advantages
WebEx Connect Clients Rich Client Mobile Client Web Client Collaborative Composite Applications “WebEx U Collab” “ WebEx for Sales” “WebOffice 2.0” Partner App #1 Partner App #2 MediaTone WebEx Connect Components Real-time Collaboration Web 2.0 Asynchronous Collaboration A P P L I C A T I O N C O N N E C T O R S E R V I C E S O P E R A T I O N S & A D M I N I S T R A T I O N S E R V I C E S On-Demand Network
Virtual, Collaborative Team Spaces • Create multiple project spaces • Be more productive and work more effectively with colleagues • Gain control of your team content and information • Share documents & files • Personalize your environment
Document Sharing • Provide virtual team members with secure anytime, anywhere access to project documents and files. • See relevant document information, such as who owns the document and when it was last modified. • Locate information instantly using advanced full-text search. • Establish and organize a folder hierarchy. • Upload documents easily through drag and drop.
Persistent Chat • Exchange ideas and opinions in structured, hierarchical threads. • Chat sessions remain in place for later reference. • Make decisions faster through brainstorming and teamwork.
Group Chat • File Transfer • VoIP • Video • Desktop Share Secure Instant Messaging
MediaTone WebEx Connect Platform Services • Web 2.0 services • Tagging • Rating • Profile • Blog • Personalization • Real-time Collaboration • Instant Messaging • Persistent Chat • Web Meetings • Audio • Video • Asynchronous Collaboration • Document Management • Task Management • Calendar • Wiki • Social Bookmarking A P P L I C A T I O N C O N N E C T O R S E R V I C E S APPLICATION CONSTRUCTNOTIFICATIONSEARCHSTORAGE ANALYTICSWORKFLOW O P E R A T I O N S & A D M I N I S T R A T I O N S E R V I C E S IDENTITYPOLICYSECURITY PROVISIONING AUDITBILLING CONNECT PLATFORM SERVICES On-Demand Network
WebEx Marketplace • Comprehensive • One-stop shop for collaborative applications • Interactive • Web Events • Web Demos • Instant Messaging • Personal & Customized • A Robust Community • For Partners, Developers, Customers and Prospects • Conversational & Engaging • Buy, Sell, Try, Demo, Download, Learn, Explore, Communicate and Connect
Marketplace Composite apps Webinars widgets PUSH PULL WebEx apps Live online demos Partner apps Web-Touch sales presentations Marketing the Marketplace Applications WebEx Marketing
Cisco sales and channels Marketplace Listing Selling the Marketplace Applications Live online demos Webinars Click-to-Connect Web-touch sales presentations