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E-COMMERCE INNOVATION

E-COMMERCE INNOVATION. استاد مربوطه: خانم دکتر لطیفی تهیه وتنظیم : ارمغان خلیل زادگان. E-commerce innovation. Development of new products or introduction of very different internal organizational process . A high risk activity Failure can be expensive. Organizational process.

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E-COMMERCE INNOVATION

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  1. E-COMMERCE INNOVATION استاد مربوطه: خانم دکتر لطیفی تهیه وتنظیم : ارمغان خلیل زادگان

  2. E-commerce innovation • Development of new products or introduction of very different internal organizational process . • A high risk activity • Failure can be expensive

  3. Organizational process current New current Product form New

  4. Productperformance excellence Dellcomputers on-line product customization & design service for corporate customers Transactionalexcellence Relationshipexcellence Hertzcorporate car rental program United Airlineon-line travel & destination service for frequent fliers American airlinemarketing of spare capacity by auctioning seats on e-Bay auction site priceperformance excellence Alternative e-commerce strategic positioning options

  5. Factors influencing the success and failure of new products (professor cooper ) • Product superiority / quality • Economic value • Overall fit • Familiarity to company • Technological compatibility

  6. Factors influencing the success and failure of new products (professor cooper ) • Market opportunity • Competitive situation • Defined opportunity • Project definition

  7. New product innovation New process innovation Idea generation Idea generation Idea screening Idea screening Concept development Financial viability assessment Business plan process development Product development Test market Pilot test Launch implementation

  8. End

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