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How To Manage Your Social Media Presence in Just 10 Minutes A Day!. And be more popular than the local news guy!. A Couple Things You Will Need. The Next 4 Slides Provided by JD Rucker. Like | Connection | Follow. What does just one of these mean to your business?
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How To Manage Your Social Media Presence in Just 10 Minutes A Day! And be more popular than the local news guy!
Like | Connection | Follow • What does just one of these mean to your business? • If you don’t engage and interact with them • The average Facebook user has 245 friends. But the average friend on Facebook has 359 friends.Pew Center’s Internet and American Life Project.
Have You? • Made a list of everyone you know • That knows, likes and trusts you? • Made Friends, Connected or Followed them • On Facebook • On LinkedIn • On Pinterest • Twitter (The Younger Crowd) • Google + (Circles) • Reached out to them on a monthly basis • Email • Facebook • Hand written post card • LinkedIn • Text • Tweet • Google +
Setting Some Goals • What are you trying to accomplish? • Past clients and their friends, family and co-workers • Build deeper relationships with those that know, like and trust you • Block out 10 -15 minutes a day to engage and interact • Past clients, current clients, go deep with them on a friendship level • Drive more people to your website • Build your brand • Build your database (More people that know like and trust you) • Generate leads • Create Buzz
Prepping For Your New Routine • Get set up on all the networks you would like to cover • Twitter Account • LinkedIn Account • Facebook Personal • Facebook Business • Facebook Group(s) • Pinterest Account • Google + • When setting up your networks make sure you include the following: • Photo and/ or logo • Links back to your website • Content about you and your company Ask or have your assistants and partners set up accounts to help promote you!
What Should You Be Monitoring • Facebook • Reverse engineering (Clients) • Kids • Grandkids • Photo’s • Love for something • Birthdays • Graduations • Contests • Life These days, the content on Facebook almost fully mirrors many individuals’ lives.
4 Ways People Can Interact On Facebook That You Should Be Monitoring • Wall Posts • Comments • Likes • Shares • Private messages
You don’t want to overwhelm your wall with too many posts per day. • In fact, doing so may prevent your posts from getting into your followers’ news feeds. • Best practices for Facebook suggest 3 posts per day at the most • Morning • Lunch • Late afternoon
Twitter • Relevant questions about your company • Relevant questions about your industry • Requests for support • Complaints and feedback • Praise • Competitor mentions • Industry leaders
LinkedIn • Profile • Group Discussions • You can be a part 50 groups
Google + • Google is introducing Direct Connect, a feature that will let searchers call up a Google+ page by simply adding a "+" before their queries • Comments • Circle Streams
Pinterest! • How to integrate and automate Pinterest using • RSS (Really Simple Syndication) • Push to your social media sites of choice. • http://pinterest.com/username/feed.rss
Katie Lance’s 5 Tips I Agree With • Be Consistent • Have a Content Strategy • Never Forget: Real Estate is Local • Dip Your Toe Into More Than One Stream • Find a Way to Measure the Success of Your Efforts
Seriously? • So you should be involved in and managing • Facebook • Twitter • LinkedIn • Google + But Scott you forgot about Pinterest and • I run a Real Estate company not a social media company. There is no way I can manage all this in 10 minutes a day, I can’t even do this in an hour a day!
