Recruitment through Blogs - Changing the Recruiting Landscape

1. Tired of traditional recruitment practices ? ? Have you heard what's new on the block?

2. Recruitment through Blogs !! An Innovative practice paving its way in to the recruitment world..

3. How Blogs are changing the Recruiting Landscape A Crazy, six lines being a part of an individual’s resume and it says nothing about the individual’s work experience at all !! That’s exactly what this is. Are you confused ?

4. So how does this web journal helps..? If one read the blog attentively, it conveys more work abilities about the blogger implicitly. • Corporate HR is surfing blogs to unearth candidates, expanding their talent pool and gaining insights that they can’t get from resumes and interviews.

5. Scenario is changing.. • Portals, head hunting, walk ins, references ? Are you sure we can survive on this for long? • It is no longer useful in just getting personal references from the new candidates. • But the HR should prefer to get up, close and personal to get a sneak peek at the recruits’ personality.

6. In what way a blog can help..?? • If the candidate has written a blog, it helps to know the mental make-up of the person. A blog can be an effective tool to gauge into someone’s attitude quite easily. • A HR person can use a blog to understand the likes and dislikes of the candidate, as it allows them to structure the right environment for the candidate. • E.g.: If the candidate is an introvert, they would never be happy with a job profile where they are required to meet strangers everyday.

7. Have you given this view a thought? • There are some issues that are rarely addressed during an interview, • like passion of the candidate about his/her present job profile, • how innovative the candidate is, • how the candidate deals with criticism, • how the candidate convinces others etc. The HR / Recruiter will rarely get an insight in his/her short interview with the candidate, but blogging on the other hand could provide useful insights on this.

8. Using Blog as a strategic recruiting tool Here are few recruitment strategies through blogging • Augment your culture section with more dynamic content. Think about approaching employees at the company about creating a culture-related blog and rewarding them for employee referrals that are generated through their efforts. • Create a talent Management blog. Destination blogs are a great way to easily publish information that is relevant and interesting to passive candidates, while selling them on considering a career at your organization. Once again, reward employees that participate with employee referral bonuses when they drive hires from the site. • Create a dialogue with candidates. Is something preventing people from wanting to work at your company? Blogging can be an instant feedback mechanism that is less time-consuming to administer than an online survey, helping you make more rapid decisions.

9. In Indian scenario • This practice is still in its initial stages, but this is to emerge as a metric based recruiting tool very soon. • The implementation of this trend in India would take a few more years. • This is because the overall awareness on the usage of such tool has not caught the attention of the prospective candidate, wherein he/she maintains an individual blog that highlights his/her career aspirations and thereby allowing the recruiter to gain clear visibility on the candidate’s job interest.

10. The strategy-Blog recruiting will find a place Advertising Job Fairs Job Boards Unsolicited Flow Contingency Search Firms University Hires Internal Referral Program Research Lists Symposium Attendee Lists Blog Recruiting Outbound “Headhunting” ACTIVE CANDIDATE STRATEGIESPASSIVE CANDIDATE STRATEGIES

11. The End