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Agim Rudi ART Presentation

Agim Rudi ART Presentation. by Petrit Rudi IMD 411 – Senior Research Dr. Natalie Hruska January 18, 2013. Introduction. Client, Agim Rudi - Revolutionary sculptor and professor of art in Kosovo Produces rare, unexpected and educational works

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Agim Rudi ART Presentation

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  1. Agim Rudi ART Presentation by Petrit Rudi IMD 411 – Senior Research Dr. Natalie Hruska January 18, 2013 Petrit Rudi - IMD 411 Senior Research - Presentation

  2. Introduction Client, Agim Rudi - Revolutionary sculptor and professor of art in Kosovo • Produces rare, unexpected and educational works • Sheds light on a difficult historical subject with an individual touch • Art pieces inspire, move and speak to people • International students, museums, galleries, art enthusiasts can benefit from exposure to art • Interest in his work has grown since international exhibition in 2006, but no online presence Proposed Project – Agim Rudi ART Website Petrit Rudi - IMD 411 Senior Research - Presentation

  3. Product Description Agim Rudi ART Website Agim Rudi ART will: • Display and promote works, biography and exhibitions to viewers • Connect client with art enthusiasts outside local Kosovo network • Awaken and inform viewers through art • Share encouraging works with the world through interactive photo gallery (artist’s sculpture) • Strive to enrich new English-speaking international audience and Enable visitors to view/enlarge inspiring pieces using Lightbox technology Petrit Rudi - IMD 411 Senior Research - Presentation

  4. Client Needs • An efficient bridge is needed between client’s inimitable work and a wider audience • Works are unseen by many in the art community due to the lack of an online presence • Works are not promoted to an international audience • Client cannot directly interact with audience and build relationships with art community online Petrit Rudi - IMD 411 Senior Research - Presentation

  5. Product Design and Components Pages: Homepage, Works, About, Blog, Contact Features: Slider, Lightbox, Thumbnails, Category Dropdown, Social Media, Commenting, Testimonials Petrit Rudi - IMD 411 Senior Research - Presentation

  6. Product Design Description Design will incorporate: • Minimalistic, simple styles • An informative and effective layout in order to create an appealing and engaging experience for the audience • An educational description of each piece for viewers to gain insight about the story of the work and artist’s inspiration Petrit Rudi - IMD 411 Senior Research - Presentation

  7. Product Design Description (continued) Design will enable users to: • Connect through social mediums with artist • Interact through comments on blog • Build a new relationship with artist • Be inspired by artist’s stirring biography and history of exhibitions (artist at exhibition) • Have a new avenue to connect to the artist and his works, fostering a better understanding of his history, his style • Increase awareness of his talent and works Petrit Rudi - IMD 411 Senior Research - Presentation

  8. Product Specifications Interactive Specifications (buttons, arrows, slider): All three shades of color white, grey and dark grey will be used throughout the site in order to create a rich user experience. Petrit Rudi - IMD 411 Senior Research - Presentation

  9. Target Audience • Demographics • Businesses with annual revenues of $500,000+, interested in art or acquiring art • Art museums cultivating abstract or war-themed works • Art collectors with annual household revenue of $100,000+ • Students of art, ages 18-70 • Individuals interested in history of Kosovo and Albania • Geographic focus • United States, United Kingdom, and English-speaking Europe Petrit Rudi - IMD 411 Senior Research - Presentation

  10. Market Needs • Rudi produces rare, unexpected, educational works desired by and lacking in art market • Unique outlook on life wields his experiences creatively into his work, shedding light on difficult subject • Interest in Rudi’s work has grown internationally since 2006 exhibition, but audience cannot connect online with artist or works • Students of art around the world can benefit from exposure to his work as well as museums, galleries, art lovers and businesses Petrit Rudi - IMD 411 Senior Research - Presentation

  11. Competitive Matrix Petrit Rudi - IMD 411 Senior Research - Presentation

  12. Competitive Analysis Compared to portfolio exhibition sites of other international, contemporary abstract artists, Agim Rudi ART will have several additional/exceptional features • Agim Rudi ART will give audience more user-friendly interactivity and organization through dropdown menus based on art category • Navigating through the website will be easier/tailored to the user’s taste through art category dropdowns • Lightbox image galleries to illuminate and explore the art further will be utilized • A view all feature and a search box are important options for the user and will be included in the website • The personalized blog and commenting feature will also be unique to Agim Rudi ART Petrit Rudi - IMD 411 Senior Research - Presentation

  13. Cost-Benefit Analysis • View all products feature • Search feature • Dropdown navigation • Blog with commenting feature • Social media • Contact form • SEO • QA • Support and Maintenance Tangible/Direct Costs • Hosting • Domain • CMS • Cross-browser compatible • Back-end development • Lightbox image gallery and slider • Homepage slider • Product category selection Petrit Rudi - IMD 411 Senior Research - Presentation

  14. Cost-Benefit Analysis (continued) Intangible/Direct Cost • Hosting complications • WordPress issues • Site security issues • Risk of client or user dislike • Social media • Code/production errors Petrit Rudi - IMD 411 Senior Research - Presentation

  15. Cost-Benefit Analysis Description • CBA items were divided into two categories • “Must haves” - necessary for the site to function • Domain, hosting, and a navigation • “Nice to haves” - elaborate and ornamental but would greatly enhance the site • Slider, search option, contact form, the blog and others. Petrit Rudi - IMD 411 Senior Research - Presentation

  16. Total Cost Total Cost Total professional cost to build website:$10,000-$15,000 (with additional costs depending on maintenance) Petrit Rudi - IMD 411 Senior Research - Presentation

  17. Timeline Petrit Rudi - IMD 411 Senior Research - Presentation

  18. Due Date, Goals and Action Plans Weeks 1-4 Petrit Rudi - IMD 411 Senior Research - Presentation

  19. Due Date, Goals and Action Plans Weeks 5-6 Petrit Rudi - IMD 411 Senior Research - Presentation

  20. Information Architecture All primary navigation links are connected Petrit Rudi - IMD 411 Senior Research - Presentation

  21. Technology Requirements: Software • Agim Rudi ART website will be developed using: • WordPress • PHP • MySQL • jQuery • Website will incorporate: • Cross-browser compatibility • Cross-platform compatibility • Code Commenting - in order to manage pages and site architecture Petrit Rudi - IMD 411 Senior Research - Presentation

  22. Technology Requirements: Hardware and Platform • All users need access to Internet through computer/device • Tech specifications needed by users: • No less than a Pentium III CPU, Windows 2000 or XP, and 512 MB RAM or MAC G3 with 512 MB RAM • • Internet Connectivity: • Minimum 56k access to broadband high speed internet • Browsers: • Firefox (PC or MAC), IE7-IE8 and up (PC), Safari 1.0 and up (MAC or PC), Chrome, or Opera • • Current plugins: • Shockwave Flash and QuickTime may be required for viewing media • • Display: • 1024x768 screen resolution-supporting thousands of colors (8-32bit) • • Compatible Tablet or Handheld Devices • iPad, iPhone, Android, or Windows Petrit Rudi - IMD 411 Senior Research - Presentation

  23. Technology Requirements: Hardware and Platform Click the following link to view the Project Plan: Project Plan for Agim Rudi ART Website Petrit Rudi - IMD 411 Senior Research - Presentation

  24. Credits • Artist image credits to original Agim Rudi Art • Client Needs slide image credit: http://blog.seelio.com/ • Market Needs slide image credit: http://blog.smu.edu/visitingartists/2007/09/04/visiting-lecturers-series-fall-2007-frank-porcu/ • Target Audience slide image credit: http://www.webresourcesdepot.com/free-vector-world-maps-collection/ • CBA slide 1 image credit: http://www.forbes.com/sites/steveodland/2012/02/15/5-ways-to-control-costs/ • CBA slide 2 image credit: http://www.ecommerce-blog.org/archives/website-security-auditing/ • CBA slide 3 image credit: http://toolboxes.flexiblelearning.net.au/demosites/series10/10_04/toolbox/resources/res2050/res2050.htm • Total Cost slide image credit: http://hdwp.net/bag_of_money_wallpaper-wallpapers.html Petrit Rudi - IMD 411 Senior Research - Presentation

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