Workshop Road Map

1. Workshop Road Map Philippine Environmental Governance Project (EcoGov) “Strengthening MPA Management through Local Communities”

3. Session Objectives • Articulate the Pride Theory of Change. • Distinguish between the two strategies that comprise Pride. • Assess the collective ToC equation from the regional orientation sessions and individual applications. • Use collective ToC as a point of reference throughout workshop.

4. The Rare Theory of Change Philippine Environmental Governance Project (EcoGov) “Strengthening MPA Management through Local Communities”

5. Rare’s Theory of Change How campaigns inspire people to adopt conservation on the scale we need to succeed.

7. CR Conservation Result Changing our environment What are we trying to conserve? Rare’s Theory of Change

8. K CR Knowledge Conservation Result Changing minds • What knowledge is needed to increase awareness and shift attitudes? Rare’s Theory of Change

9. A K CR Attitude Knowledge Conservation Result Changing beliefs • What attitudes need to shift in order for these conversations to take place? Rare’s Theory of Change

10. IC A K CR Attitude Knowledge Conservation Result Interpersonal communications Changing the dialogue What conversations are needed for people to encourage adoption of new behaviors? Rare’s Theory of Change

11. BR IC A K CR Interpersonal Communications Barrier Removal Attitude Knowledge Conservation Result Changing the incentives What are the barriers to the adoption of these new behaviors? Social? Political? Economic? Technological? How can we remove them? Rare’s Theory of Change

12. BC BR IC A K CR Interpersonal Communications Behavior Change Barrier Removal Attitude Knowledge Conservation Result Changing behavior • What behavior for which group must change in order to reduce this threat?

13. BC CR K IC A TR BR Interpersonal Communications Conservation Result Behavior Change Knowledge Barrier Removal Threat Reduction Attitude Changing level of threat • What are the main threats to biodiversity? Which can we reduce? Rare’s Theory of Change

14. The BIG Picture Philippine Environmental Governance Project (EcoGov) “Strengthening MPA Management through Local Communities”

15. BR K+ A + IC + BC CR TR

16. What behavior for which group must change in order to reduce this threat? What knowledge is needed to increase awareness and shift attitudes? What are we trying to conserve? What conversations are needed for people to encourage adoption of new behaviors? BR K+ IC + A + BC CR TR What are the main threats to biodiversity? Which can we reduce? What are the barriers to the adoption of these new behaviors? Social? Political? Economic? Technological? How can we remove them? What attitudes need to shift in order for these conversations to take place?

17. Classic Organizational Layout PublicOutreach and Environmental Education Science Reducing threats to Conservation e.g. IEC e.g. ICRM Plan

18. Social Marketing: Community Engagement & Outreach Conservation Strategy & Site Management Conservation Results

19. Social Marketing Strategy for Conservation Results Changes in Knowledge Attitude Interpersonal Communication Changes in • Barrier Removal & Behaviour Change Threat Reduction & Conservation Result

20. Social Marketing Strategy for Conservation Results K + A + IC BR + BC TR + CR Social Marketing Campaign Barrier Removal Plan

21. The ULTIMATE Chair Game Philippine Environmental Governance Project (EcoGov) Philippine Environmental Governance Project (EcoGov)

22. 1. Once you move you have to find a new seat.2. The “Walker” can not run.3. Stop the Walker getting to the spare seat.

23. Site Theories of Change Philippine Environmental Governance Project (EcoGov) “Strengthening MPA Management through Local Communities”

25. GROUP FEEDBACK ON SIMILARITIES & DIFFERENCES

26. “WALKING ALONG THE ROAD ALONE”

27. Cohort Umbrella Theory of Change Philippine Environmental Governance Project (EcoGov) “Strengthening MPA Management through Local Communities”

34. “WALKING ALONG THE ROAD TOGETHER FOR CONSERVATION”