1 / 21

presents…

presents…. The two wheeler market in West Bengal.

eddy
Download Presentation

presents…

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. presents…

  2. The two wheeler market in West Bengal

  3. No discussion on Bengal can start without its women! Not surprisingly for a society that staunchly worships many Goddess- Durga, Kali and Saraswati, the Bengali women sees herself as the personifications of Shakti and has an inherent streak of self confidence; she is assertive, outspoken and enjoys a fair amount of significance in society. We now even have a women Chief Minister…

  4. Countering a few myths on Bengal… • Contrary to perception, people in Bengal are not averse to risk-taking and entrepreneurship…. • Simply consider the fact that Bengal tops the country in the number of manufacturing units in the unorganized sector - a staggering 2.75 million units representing 15% of the national total. • Not surprisingly for a city that has aspirations to be the pre-eminent IT destination in the world… • Kolkata can boast of a generation of the most tech-savvy youngsters in the country. The TCS Generation Web 2.0 survey confirms that Kolkata’s youth lead in the country in mobile ownership (90%), PC ownership (76%) as well as the use of Wikipedia for information sourcing (31%).

  5. A look at your industry in Bengal

  6. The Two Wheeler Market in Bengal • Two Wheelers • The Target Group: • All Adults in age group 18-45 years • Sec A, B & C households. • West Bengal has 25 lakh households in SEC A, B & C. • The number of SEC A, B & C households in West Bengal is more than that of Punjab & Haryana put together. West Bengal has 1 lakh more household in SEC A, B & C than in Gujrat. • 14 lakh households in Bengal own a motorized Two Wheeler. The number of households owning motorized Two Wheeler in Rural Bengal is 7% more than that in Urban Bengal.

  7. Ownership

  8. What do I look for when I buy a bike? Brand/Company name, Product Features & Price key to choice.

  9. Brand Loyalty Loyal but entice them and they will shift…

  10. BrandPreference Hero Honda & Bajaj the two most preferred brands

  11. Unaided Awareness Spontaneous recall high for Hero Honda, Bajaj & TVS

  12. Total Awareness High awareness of brands in the category

  13. How can Sanmarg help make your brands stronger?

  14. Where are we today? In a growing market for Hindi Publications we not only lead this growth but are growing faster than the market… Source: IRS Q1 2011

  15. Highlights • Today, we are the most widely circulated Hindi Daily in Bengal with a readership that is over 5,00, 000. • Highest percentage of sole readership (83%). No other English or language Daily enjoys such high brand loyalty. • AIR: 510, TR 1326. • Readership in West Bengal: • AIR:238, TR: 483, Readership in SEC A1, A2, B1, B2. • Readership in the top decision making age group of 20 years to 39 years: • AIR: 250, TR: 658.

  16. Two wheeler ownership

  17. Our reach amongst two wheeler brands…

  18. Some automotive brands we carrying…

  19. We look forward to helping sell your brand…

  20. namaskar

More Related