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Lobbying for Fun & Profit

Lobbying for Fun & Profit. (a.k.a. “Creative Loitering”) John Moonen & Associates Ltd. September 21, 2004 Kelowna, BC. Origins of “Lobbying”. nothing to do with hotels at House of Commons, Westminster MPs divided on close votes entered Aye or Nay lobby adjacent to House

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Lobbying for Fun & Profit

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  1. Lobbying for Fun & Profit (a.k.a. “Creative Loitering”) John Moonen & Associates Ltd. September 21, 2004 Kelowna, BC

  2. Origins of “Lobbying” • nothing to do with hotels • at House of Commons, Westminster • MPs divided on close votes • entered Aye or Nay lobby adjacent to House • people influencing choice called “lobbyists”

  3. What Do Lobbyists Do? Help organizations & individuals get what they want or need from government. • secure funding or contracts • resolve disputes • obtain approvals • change legislation

  4. Why Do We Need Lobbyists? • Governments aren’t perfect. • Capital cities would be less exciting w/o them. • Public servants need to be properly fed. • The media can’t fix all the problems. • Lobbyists are excellent role models for youth. • Who else would socialize with politicians?

  5. Who Uses Lobbyists? Biggest users in BC: • industry/professional associations • large public and private companies Growing use by: • other levels of government • small and mid-sized companies • charitable/community groups

  6. Most Lobbying: 5-Stage Process 1. Define problem. 2. Define objective. 3. Identify D-Ms. 4. Create message(s). 5. Deliver message(s).

  7. How Do Municipalities Lobby? • primarily through associations • formal groupings (e.g. UBCM, MIABC, FCM) and informal (e.g. Coquihalla coalition) • sometimes issue is unique • so have to go solo

  8. On Your Own? Use people with good contacts with decision-makers: • Mayor & Council • senior staff • other elected officials in community • influential citizens • lobbyists (my favorite) • combination

  9. Lobbying Activities • formal (delegations, written subs, etc.) or informal (dinners, conventions, campaigns) • direct (to D-M) or indirect (through media, influencers) • different every time • many require mobilizing public opinion • all require “Keeping it Simple”

  10. Remember Governments aren’t perfect Lobbying = Creative Loitering 5-stage Process Nothing to do with hotels

  11. John Moonen & Associates Ltd. 604.921.6433 johnmoonen@telus.net www.publicaffairsnetwork.com

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