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New AdWords Experience by the End of 2017

If you are really excited and wish to have it on your Google AdWords account right away, then you can let Google know about your wish and you might just get an early upgrade to the new features of Google AdWords.

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New AdWords Experience by the End of 2017

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  1. New AdWords Experience by the End of 2017

  2. Introduction • If you are among of the lucky ones, you might already have it as it has already been made available to a significant number of AdWords accounts. If you are among the people who haven’t received the update yet, you’d unfortunately have to wait till the end of this year to have it. • If you are really excited and wish to have it on your Google AdWords account right away, then you can let Google know about your wish and you might just get an early upgrade to the new features of Google AdWords.

  3. According to the blog by Google: • “The new AdWords experience marks the most powerful change we’ve made to how advertisers visualize and manage their campaigns in over 15 years. The redesign makes AdWords significantly easier to use to help you reach your unique marketing goals and get things done”. • Like every other update and feature, this one was out for a trail too and was previewed with some users

  4. Here’s some of the features • Creating a New Campaign • Performance Analysis • Landing Page Report

  5. Creating a New Campaign 1. Sign in to AdWords. 2. ClickCampaigns. 3. Click+Campaignand select "Display Network only." Source: https://support.google.com/adwords/answer/6077125?hl=en

  6. For instructions on how to create a remarketing campaign for the Search Network, read About AdWords remarketing lists for search ads. • Leave the "Marketing objectives" option selected and check "Buy on your website." • Choose a campaign name, bid strategy, and budget. • Click Save and continue. • Enter an ad group name and bid. • Under "Choose how to target your ads", click Interests and remarketing. • In the "Select a category" drop-down menu, choose Remarketing lists. • Click Set up remarketing to begin the 2-step process for creating your remarketing tag and lists: • Step 1:AdWords will create the remarketing tag for you. You'll be able to email the website remarketing tag or mobile app tag ID to yourself or your webmaster, along with instructions on how to add it to your website or app. If you use Google Analytics, you’ll see a checkbox to use the tracking code that’s already on your website instead. • Step 2:AdWords will create an "All visitors" list to get you started, so you don't need to create this list yourself. The "All visitors" list includes everyone who has visited tagged pages on your website. • You can later create new lists for your different groups of website visitors. • Enter an ad group name and bid. • On the Remarketing lists tab, you'll find the "All visitors" list added to your ad group. • Click Save and continue if you want to create your ads, or Skip ad creation •  if you want to do this later. To increase the range of placements where your ads may appear, • add both text and image ads in as many ad sizes as possible. The Ad gallery offers an easy • way to create ads if you’d like to create new ones or don’t have any.

  7. Performance Analysis Performance Analysis is a specialist discipline involving systematic observations to enhance performance and improve decision making, primarily delivered through the provision of objective statistical (Data Analysis) and visual feedback (Video Analysis). Source: http://www.eis2win.com/expertise/performance-analysis/

  8. Landing Page Report • In addition to visits, the Landing Pages report shows us a bunch of useful data, including: • Pages/Visit: The number of pages that a user visits after landing on the initial page.  The higher the number, the more engagement your landing page is promoting. • Avg. Visit Duration: The average length of time a visitor stays on your website.  This number isn’t entirely accurate for a few reasons, but can be useful as a way of comparing page performance relative to other pages. • New Visits: The percentage of visitors that have not previously visited your website. • Bounce Rate: The percentage of users that arrive on your landing page and leave your website without viewing any additional pages.  A lower bounce rate is generally the goal. Source: https://wiredimpact.com/blog/landing-pages-report-google-analytics/

  9. The new update has also introduced options for smarter planning in the DoubleClick Bid Manager, Adwords account integrations directly with Google optimize and Google surveys and the availability of ‘Unique Reach’ for AdWords accounts. • If you are an in the AdWords game, we are sure you are waiting to get your hands on this new update. Well if not now, you must have it by the end of this year.

  10. Thank YOU

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