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Facebook AdWords Trends For 2017 - SpicyWeb

In 2017, Facebook marketing is going to look very different compared to this time last year – so let's take a quick peek at what's ahead.

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Facebook AdWords Trends For 2017 - SpicyWeb

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  1. FacebookAdWordsTrendsfor2017 In2017itisexpectedthatFacebookwouldcomeupwithmorewaysinwhichbrandscanreachusersthattheyintendtotarget.Monetizedbotsaregoingtobeattheforefrontofthisrevolution.MarkZuckerberghasrecentlystatedinapostthattillthetimeaproducthasabillionusersithasnotdonemeaningfulbusiness.Inthesamepost,hehadalsostatedthatFacebookwasnotgoingtomakeanyefforttomonetizeitsbotstillthetimethesocialnetworkingsitehadabillionusers.FacebookMessengerhasrecentlyhitthemark.ZuckerberghasstatedthatMessengerwouldfollowaprocessofmonetizationthatissimilartothatofFacebookitself. Facebookhashowevernotplasteredthesitewithadsandbanners.Ithasinsteadaskedbrandstobuildpagesthatwouldhavecontentandthusdriveinteractionthatwouldbeorganicinnature.AftertheideaisembeddedFacebookwouldreduceorganicgrowthandchangebrandssothatitcanappearinthenewsfeedoftheuser.ItisexpectedthatthebotswouldbepopularthusbeinganimportantpartofFacebookAdWords.Intheinitialstages,Facebookwouldliketomakesurethatalotofbrands,aswellasusers,adoptthesebots. Itisonlyafterthatmonetizationwouldbeintroduced.FacebookhasalsoannouncedoflatethatitwouldpermitvariousbrandstobuyNewsfeedadssothattheyareabletotargettheirbotsatcertaingroupsthataremorelikelytodobusinesswiththem.ThiswillallbepartofthemajorpushofFacebooktopopularizeitsbotsamongbrandsandusersandensuretheirgreateradoption. Monetizedlivevideos IthasbeenrecentlyreportedinDigidaythatFacebookLiveisgoingtobemonetized.ThewebsitealsosaysthatFacebookwillplaceadsinalivestream.Infact,thishasalreadystartedwithadsbeingplacedinvideosthatareexpectedtobepopularamongusers.TheseadsarealsogoingtorunasdisplayadsaswellasduringbreaksoftheliveeventsthatarebeingcoveredbyFacebook.TheprioritiesofFacebookarehoweveronvideos.Asperitsnewestearningscallithasbeenrevealedthat500millionpeoplenormallywatch100millionhours’worthofvideosonadailybasis.Facebookhasgivenabigpushtolivevideosoflateanditseemsitisonlyamatteroftimebeforeitstartsmakingaprofitfromthisenterprise. Calltoactionbuttonsforpagesoflocalbusinesses OflateFacebookhasstartedtouseupdatedcalltoactionbuttonsforpagesoflocalbusinesses. ThebasicideahereistomakesurethatcustomershaveabetterexperienceontheFacebook pageoftheconcernedestablishmentitself.ThismeansthatfromnowonyoucanorderfoodfromyourlocaltakeawayjustbyvisitingitsFacebookpage.Facebookisoftheopinionthatthiswouldincreasethequalityofuserexperienceconsideringhowlocalbusinessesareknowntohavebadmobilepages.

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