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Jessica Serdikoff ARAMARK Dietetic Internship Holy Redeemer Hospital and Medical Center

BASEBALL SEASON OPENER BARBECUE. A Special Cafeteria Event!. Jessica Serdikoff ARAMARK Dietetic Internship Holy Redeemer Hospital and Medical Center. Statement of Purpose. “To provide the intern an opportunity to develop a business plan aimed at implementation of a retail theme day.”.

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Jessica Serdikoff ARAMARK Dietetic Internship Holy Redeemer Hospital and Medical Center

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  1. BASEBALL SEASON OPENER BARBECUE A Special Cafeteria Event! Jessica Serdikoff ARAMARK Dietetic Internship Holy Redeemer Hospital and Medical Center

  2. Statement of Purpose “To provide the intern an opportunity to develop a business plan aimed at implementation of a retail theme day.”

  3. ARAMARK Mission Statement

  4. HRMC Mission Statement

  5. Business Goals & Objectives

  6. Company Summary • ARAMARK contract: November 2002 • Guaranteed Net Budget (GNB) • Management Services • Foodservice • Patient & Resident • Credit/Transfer • Retail • Environmental Services and Room Revitalization • Linen Distribution

  7. Market Segmentation & Analysis

  8. Competitors

  9. Market Segmentation • 80% employees • 25% nursing • 20% administration • 85% female • 66% aged 35-59

  10. Target Market

  11. Marketing

  12. Sales Forecast (From $665 to $700) (From 133 to 140)

  13. The South Philly Dog Special 1 hot dog on a seeded roll, topped with spicy peppers, broccoli rabe and provolone cheese

  14. Food / Ingredient List

  15. Equipment Needed • Refrigerator • Standard oven • Stovetop • Large sauté pan • Chef’s knife • Griddle • Holding pans • Tongs • Outdoor Grill

  16. Employee Resources

  17. Financial Reports & Analysis

  18. Financial Report Breakeven: the point at which no costs are incurred and no profit is being made. Expenses = Revenue

  19. Results

  20. Sales: 169 customers x $5 per tray = $845 Expenses: $296.72 Profit = $845 - $296.72 = $548.28

  21. Business Goals & Objectives • Goal 1: Increase cafeteria traffic/volume • Objective 1: Increase volume of customers from 133 from the previous promotional event to 140 (5%).

  22. Business Goals & Objectives • Goal 1: Increase cafeteria traffic/volume • Objective 2: Increase the number of people who attended the event in response to marketing, from 32% from the previous promotional event to 37%

  23. Business Goals & Objectives • Goal 2: Increase customer satisfaction • Objective 1: 90% of customers indicate that they were “extremely satisfied” with the event overall.

  24. Business Goals & Objectives • Goal 2: Increase customer satisfaction • Objective 2: 85% of customers indicate that they were “extremely satisfied” with the food at the event.

  25. Evaluation • Met goals for volume & marketing • Room for improvement with satisfaction • Value • Comments: • “Excellent! These events are fun & the food is good. Prices are very reasonable. Could we have those prices every day?” • “Great! Thanks for all you do!” • “Everything was so-o GREAT, do it again!!!”

  26. Questions?

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