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The Business Cycle Strategic Planning SWOT Marketing Research Legal Implications and Laws

Marketing Principles – Fall 2011 MARKET PLANNING. The Business Cycle Strategic Planning SWOT Marketing Research Legal Implications and Laws. Key Terms. Business Cycle Competitive Practice Laws Consumer Protection Laws Strategic Planning-SWOT Marketing Information System (MKIS)

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The Business Cycle Strategic Planning SWOT Marketing Research Legal Implications and Laws

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  1. Marketing Principles – Fall 2011 MARKET PLANNING The Business Cycle Strategic Planning SWOT Marketing Research Legal Implications and Laws
  2. Key Terms Business Cycle Competitive Practice Laws Consumer Protection Laws Strategic Planning-SWOT Marketing Information System (MKIS) Data Mining Primary Data Secondary Data Marketing Research Process Exploratory Research Conclusive Research
  3. Recognize the Insides of these Restaurants? Mcdonalds Pizza Hut- What made these companies start to change the interiors of their businesses? DATA…..Market Research
  4. Marketing Information Systems MKIS- A system designed to regularly collect data that will be used to make marketing decisions Read pg 277 OVERSTOCK List 4 types of data they collect How does Overstock treat customers who searched for discount differently How is Sales data by Zipcode helpful for a company?
  5. How do you get back to Expansion?
  6. Strategic Planning-SWOT
  7. COKE BRANDS
  8. SWOT-School Store Convenient Location Cheap Labor Unique Products Variety Specific Tgt v
  9. DATA Mining Using statistical analysis to uncover pattern to help make marketing decisions If you were a garden retailer and you found out that 25% of the time that customers who bought a garden hose, also bought a sprinkler….what marketing would you do?
  10. The marketing research process
  11. Homework. E-mail Answers To Mr. Fassl You are an entrepreneur looking to start a new Salon. The problem is you don’t know how the salon industry is doing in your town, or even if there is a market for a new salon. Use the internet to find 3 Google tools that will help you to conduct market research. (list them, then explain how each will help you) Find three pieces of data from the GOVERNMENT that can help you to determine if the market is right for you. List the location and the data, explain how it will help you!
  12. Virtual Business Lesson 6- Market Research Complete lesson(start with tutorial) Answer the 5 questions. Questions 1) What products do customers need most often? 2) In what section of the city do most people live? 3) What products do students need? 4) Using the diagram, in what section of the city do most seniors live? 5) Using the diagram, in what section of the city do most customers of John’s store live?
  13. Types of Data Primary Data – Data collected for specific research needs.(collected 1st hand) Secondary Data- Data already collected from other sources
  14. Data Collection Research
  15. Developing Survey Questions http://www.keene.edu/crc/forms/designingsurveysthatcount.pdf Handout pg ___
  16. Marketing Applications A bathroom fixture supply store is trying to determine if there is a significant market for its type of merchandise in a specific location for a store. Should they use primary or secondary data or a combination? Explain.
  17. Marketing applications A bank manager notices that by the time customers get to the teller, they seem irritated and impatient. She wants to investigate the problem further, so she hires you to design a research project to figure out what is bothering customers. What type of research method would you recommend? Why? Is it exploratory or conclusive?
  18. Marketing Applications PomWonderful has developed a coffee-flavored pomegranate beverage, and it wants to determine if it should begin to market it throughout the United States. The company used two separate studies for the advertising campaign: A focus group to identify the appropriate message for the new beverage A survey to assess the effectiveness of the advertising campaign for the new PomWonderful beverage. Which Study was exploratory and which was conclusive? What other studies would you recommend PomWonderful undertake?
  19. Net Savy Visit the epinions.com website. They are a clearing house for consumer review's about different products and services. Think of a particular business with which you are familiar and review the ratings and comments for that business. Provide three conclusions about the data and the extent to which this data might be useful to a marketer for that company.
  20. Market Research Project Choose a business to use Conduct SWOT based upon data/research Determine Objective of your Survey Develop a Survey Instrument Conduct Survey Analyze Results/create graphs Develop recommendations for change Prepare PREZI presentation of project.
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