1 / 24

Dressing for Two

Dressing for Two. What Avatars and Their Humans Buy and Wear Presented as part of FIT TechDay. Type of Avatar. Avatars most commonly used by RL gender. Purchase of SL Wearables. Clothing Shoes Accessories Costumes Swimwear Underwear Tattoos Pajamas. Hair Skin Eyes Nails

edna
Download Presentation

Dressing for Two

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Dressing for Two What Avatars and Their Humans Buy and Wear Presented as part of FIT TechDay

  2. Type of Avatar

  3. Avatars most commonly used by RL gender

  4. Purchase of SL Wearables

  5. Clothing Shoes Accessories Costumes Swimwear Underwear Tattoos Pajamas Hair Skin Eyes Nails Complete avatars SL wearables Market Truths Limited

  6. Just like in RL, women buy more Purchase of wearable items in SL by RL gender *Significant difference between groups Market Truths Limited

  7. Just like in RL, women buy more Purchase of wearable items in SL in past month by RL gender *Significant difference between groups Market Truths Limited

  8. Average spending on wearables previous month: L$3379 (US$12.66) Spending on wearable items in SL in past month by RL gender Average spending by women L$4422 (US$16.56) Average spending by men L$2359 (US$8.84) *Significant difference between groups Market Truths Limited

  9. SL Clothing

  10. Type and style of women’s clothing Market Truths Limited

  11. SL personal style • Traditional: Preppy, glamorous, retro, professional. • Risqué: Racy, raunchy, trashy, and impractical. • Casual: Laid back, girl next door, sporty, colorful. Market Truths Limited

  12. Type of men’s clothing Market Truths Limited

  13. Who cares? Or why should you care? Market Truths Limited

  14. There are associations between SL and RL consumer behavior • The more of a respondent’s wearables expenditures goes toward contemporary evening clothes, the less she tends to spend on clothing (in total) in RL. • The more of a respondent’s SL wearables expenditures are spent on conservative casual clothing the more she tends to spend on RL accessories. • The more frequently people browse for hair in SL, the more they spend on hair care products and treatments in RL. • The more casual a woman’s SL style, the less she spends on skin care in RL. Market Truths Limited

  15. Now you try

  16. Which store’s customers have a more risque style in SL? Market Truths Limited

  17. Which store’s customers are disproportionately likely to buy underwear, costumes, and nails in SL?

  18. Does any of this really matter? • While there is a lot we still don’t know about how SL and RL consumer behavior are related, the fact that they are related means SL has potential for: • Product evaluation • Promotion Market Truths Limited

  19. Also in the Wearables report* • SL Consumer Behavior • Browsing • Method of shopping • Customer satisfaction • Unmet needs • RL Consumer Behavior • Purchases • Browsing • More on the relationship between RL and SL • Marketing Implications * Available within the next day or two from: http://sl.markettruths.com/reports or http://slurl.com/secondlife/market%20truths/50/185/35 * Available from http://sl.markettruths.com/reports or http://slurl.com/secondlife/market%20truths/50/185/35 * Available from http://sl.markettruths.com/reports or http://slurl.com/secondlife/market%20truths/50/185/35 Market Truths Limited

  20. Special Thanks To Ewing Fashion Agency Models Market Truths Limited

  21. Questions? Market Truths Limited

More Related