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OCM U 118 Blogging and the UofL Blog

OCM U 118 Blogging and the UofL Blog. The Office of Communications and Marketing (OCM) http://louisville.edu/ocm. About OCM. OCM is under the Advancement Office for the University.

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OCM U 118 Blogging and the UofL Blog

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  1. OCM U 118 Blogging and the UofL Blog • The Office of Communications and Marketing (OCM) • http://louisville.edu/ocm

  2. About OCM • OCM is under the Advancement Office for the University. • OCM is charged with maintaining and promoting theuniversitybrand and strategic marketing mission, as a whole. • http://louisville.edu/ocm/

  3. What is a blog?

  4. A Blog Perspective • BlogPulse reports that 161,495,880 blogs currently live on the web. • June 2010, Quantcast reported that WordPress.com blogs receive 2 billion page views by 260M unique visitors worldwide to the 11.4 million blogs hosted by the site. Or 22 unique visitors per blog, viewing an avg. of 8 pages. • Of the 2 billion page views, 819 million views come from within the United States while Brazil comes second with 116 million. • “I expect to see sustained growth. And it’s not just Blogger – WordPress continues to grow, and the overall market for blogging is growing.”– Rick Klau, product manager, Google How many blogs were started in the last 24 hours? 58,926 New Blogs (Sun.-Mon. 9 p.m.) http://www.ignitesocialmedia.com/social-media-trends/2010-blogging-trends-blog-growth-statistics/

  5. Why Blog? http://technorati.com/blogging/feature/state-of-the-blogosphere-2010/

  6. If you build it…nobody will come… unless you drive them 48% of respondents receive fewer than 1,000 unique visitors per month, and just 2% receive more than 100,000 visitors per month. Corporate bloggers receive the most unique visitors per month: 312,783 on average. Part-Timers and Self-Employed bloggers seem to have the most repeat visitors. Part-Timers have a mean number of 58,867 unique visitors to their blog every month, and over twice as many views per month (119,485); Self-Employeds have 58,432 visitors every month and 113,067 views. Read more: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/page-2/#ixzz1LtG68xoa http://technorati.com/blogging/feature/state-of-the-blogosphere-2010/

  7. Justifying a blog While the majority of bloggers are not reporting any income from their blogs (64%), this number has significantly declined from last year, indicating that more bloggers than ever are making money from their blogs.Read more: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/page-2/#ixzz1LtGHu1OR http://technorati.com/blogging/feature/state-of-the-blogosphere-2010/

  8. How are people making money? Nine in ten bloggers say it is important that the advertising on their blogs align with their values, and 38% said that standard, rotating display ads perform best on their blogs and make them the most money." Read more: http://technorati.com/blogging/article/how-technology-traffic-and-revenue-day/page-2/#ixzz1LtPCsGVY http://technorati.com/blogging/feature/state-of-the-blogosphere-2010/

  9. A successful blog • Internet success (including a blog) is • Exclusive to you • your passion is the foundation • you define the strategy • you determine the destiny • How you get there is not • tools • resources • education • help and support http://technorati.com/blogging/feature/state-of-the-blogosphere-2010/

  10. Success model • Start a blog • Base on a passion or experience • passion = pro blogger | experience = paid/Corp. blogger • carve a niche (subject, opinion or perspective) • Get a host…that works for you • Create a brand or leverage an existing brand • Design a blog; function first, then form • Start blogging…correctly • Stay relevant • Syndicate it • Promote it • Build upon it • Change it; keep up with trends • Get help (if you want it) http://technorati.com/blogging/feature/state-of-the-blogosphere-2010/

  11. Create a brand or leverage an existing brand • Leverage an existing brand (like UofL) • An existing blog will outperform a brand new blog • Shared blogs require less individual work (many hands) • Starting your own blog costs time and money • Establish yourself first; the solo tour is after you are a rock star • An exclusive audience may (not) be enough to go solo? • Starting solo • Start as a contributor, if you can • Be yourself! • Be consistent • Be conscious of the audience (listen) • Don’t pay unless you get paid • Get on your soap-boxYou are your own evangelist • Be yourself!

  12. Designing a blog – function…then form • Visitors read (watch or look at pictures) • if it doesn’t have the basics, it’s not worth your time • posts, search, comments, tags, meta tags and RSS • don’t over-think your design • be you • content is king, would you read it? • if it’s free, don’t expect the world • if you pay for it, invest in it (at least a little bit) • archives, related posts and top posts are ‘sticky’ • ads pay bills but be careful • social media is important but social interaction is more important, you can alwayspost on social media by hand

  13. Stay relevant & syndicated • Relevant • post often • don’t over post • stay on topic, use pop-culture if it makes sense • keep sponsors (bosses in mind) • off-topic, pop-culture tags sparingly • repeat what you rock at • Syndicate • Bing submit • Blogcatalog.com • BlogFlux • Feedburner.com (Google) • FeedShark • Ice Rocket • PingMyBlog • Technorati.com • Yahoo Feeds

  14. Promote • comments are viral • archives = search gold • RSS = free syndication • Facebook can produce 160 viewers for each engagement • YouTube & Flickr can double/triple your keyword density • TrackBack is a great ice-breaker to meet new bloggers • RSS - automatic and tag/keyword based • social media • auto – less sincere, can be effective with real posts • manual – sincere but time consuming • combination of both – the best for busy bloggers • be social – start commenting on ‘like’ blogs • talk to humans and mention your blog • make it a reference area for things people ask of you often • go to local blogging events • go to local subject-mater events • business cards still work, if you have a link • advertise, if you can afford it • look for Google adsense $50-$100 offers • free & paid directories work • test Facebook ads • be confident

  15. Build upon it • Carrots ‘n Cake • early ‘Foodie’ blog • leveraged into media • leveraged writing job for Health.com • a book deal • FT job blogging • Operation Beautiful • started a passion proj. • created a blog network • book deal(s) • has been on national TV, radio and speaking engagements • Huff. Po • started as an opinion piece • maxed out SEO • broke some news • leveraged friends • hired thought leaders • existing audience • Inexpensive (for credibility) • SkinnyMinnyMedia • started weight blog • created a blog network • started a blogger conference • a book deal • has her own media company

  16. Get help • Ask • bloggers – love to get and give help to fellow bloggers • experts – thrive on it, some for free • geeks – get a kick out of omniscience • marketers – love to share how would they do it different • friends & readers – because their opinion is what matters • Search Google • Leverage freebies • try 100% free until you can go no further; technoroti, feedburner, directories, Google ad coupons, apps, social networks, etc. • Finally, ask Jeff

  17. Contact • OCM Social Media Contact • Jeff Rushton • Office of Communications and Marketing (OCM) • jeff.rushton@louisville.edu • 502-852-8119

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