1 / 12

Isle of Man Tourism

Isle of Man Tourism. Chamber of Commerce. 22 nd August 2012. Tourism in context. Visitor Economy Strategy 2012-15. Key marketing developments. Digital Visitisleofman.com 250k visits/month Visits up 300% since re-launch in April Online booking development underway Email newsletters

edric
Download Presentation

Isle of Man Tourism

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Isle of Man Tourism Chamber of Commerce 22nd August 2012

  2. Tourism in context

  3. Visitor Economy Strategy 2012-15

  4. Key marketing developments • Digital • Visitisleofman.com • 250k visits/month • Visits up 300% since re-launch in April • Online booking development underway • Email newsletters • Bi-monthly visitor newsletters(30k recipients) • Quarterly industry newsletters • Industry offer opportunities • Social media • Daily posts on Facebook (13k likes) and Twitter (2,500 followers) • Industry offer opportunities • Mobile app • Currently in development

  5. Key marketing developments • Exhibitions • Destinations, London • BOBI • The Active Travel Show • Industry partnership • Visitor information • 2013 Visitor guide in production • Group travel guide • Visitor Information System launched

  6. Key marketing developments • Public Relations • Hope & Glory PR appointed • Media visits, distributing press releases to key UK media, campaigns and promotions. • Choice Magazine, Daily Record, ITV Country Wise • Industry offer opportunities • Advertising • Ardmore Advertising appointed in April • Advertising Campaign now underway for both Consumer and Trade • Regional press and radio • Specialist press, eg Coast, Countryfile, Discover Britain and Britain magazines • Digital campaign eg banner adverts, googleadwords and Facebook advertising

  7. Key marketing developments • Advertising campaign

  8. Visitor Survey 2011 • Average length of visit 4-7 nights • 62% came for a holiday/short break • 11% came for an event • 7% came for business • 89% came from England, 35% from NW

  9. Visitor Survey 2011 • 54% stayed in Hotel/Guesthouse • 23% stayed in Self Catering • 16% stayed with friend/relative • Average age of visitor 45 and older

  10. Projects we are progressing: • Better functionality for accommodation sections on visitisleofman.com for our end user. • New common standards for Campsites & adopting National Accessibility Scheme on the Island. • Potential review of budgets to launch Business Seminars for the Tourism Sector. • 2013 TT Triathlon launched. • Destination Management Audit to be commissioned in collaboration with DCCL & MNH.

  11. Thank you. www.visitisleofman.com

More Related