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Background

Background. Our Slogan: “Don’t Forget The Fit Chip, Potato Flips” Why: One-third less oil Target Audience: Women. Meet Mrs. Flip. Mrs. Flip is our brand image. All ads and events are based around her. Magazine Ad. To be featured in: Woman’s World Good Housekeeping Shape People.

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Background

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Presentation Transcript

  1. Background • Our Slogan: “Don’t Forget The Fit Chip, Potato Flips” • Why: One-third less oil • Target Audience: Women

  2. Meet Mrs. Flip • Mrs. Flip is our brand image. • All ads and events are based around her.

  3. Magazine Ad To be featured in: Woman’s World Good Housekeeping Shape People

  4. Magazine Ad 2 To be featured in: Woman’s World Good Housekeeping Shape People

  5. Outdoor Billboard

  6. In-Store Signage

  7. Social Media Facebook Twitter

  8. Special Event

  9. The Fit Chip 5K for Breast Cancer October 12, 2013 North Park Pittsburgh

  10. The Fit Chip 5K for Breast Cancer $20- Supporters Free for Survivors and Patients Fee Includes Teeshirt, Water and a Bag of Potato Flips

  11. 5K Promotions Facebook Event Local Ads

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