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A newbie’s beginner’s guide to:

A beginner's guide to Twitter for new users. Learn who to follow, what to tweet about, how often to tweet, and more! Includes recommendations for PR professionals and relevant hashtags.

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A newbie’s beginner’s guide to:

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  1. A newbie’s beginner’s guide to:

  2. @Who should I follow? • Right answer – doesn’t exist • Look for benefits of following @someone • Don’t follow tweeps just b/c they follow you • Following > Followers = some suspicion • Spam follow lots; good accounts are followed by lots • Use ‘Find People’ option • Look for people/biz you know & are interested in • Subscribe to ‘Lists’ • Able to follow tweetsw/o following tweeps

  3. For starters: #PR suggestions @PRwise – founded Newswise @PRsaraevans – founded #journchat @Culpwrit – Ron Culp @DavidSpinks – founded #u30pro @CMM_PR – network based PR firm @MarkRaganCEO – publisher of PRdaily.com @dbreakenridge – founded #prstudchat @valeriesimon – PR pro, mom, personality @calperowitz – EVP Lippe Taylor PR @JDEbberly – great resource @problogger – pro blogger! @heatherhuhman – intern resource

  4. #News & #Biz @mashable @alabamaprsa @propenmic @journchat @journalistics @socialmediajs @prwork @publicitynews @prsa @cnnbrk – turn on mobile alerts @prnewswire – turn on mobile alerts @breakingnews @omgfacts

  5. What should I tweet about? • Be the followed you want to follow • Anything! NOT everything! • Tweetuseful and relevant information • Engage • Ask questions AND answer questions • 2 way communication • Provoke conversation • Turn ideas into questions • RT tweets you like from tweeps/biz you like

  6. Should I tweet only #PR content? • No – tweet what interests you/others • If#PR is what you’re interested in, tweet #PR • Give your personality some PR • Personality helps build your brand • The only separation from the next tweep • Robots aren’t friends • There are #PR-only accounts that do that • Follow them and RT

  7. What about personal tweeting? • Again, TMI is TMI • Act like Mom is tweeting/listening in • Twitter as an office environment • Be yourself, but be your professional self • Bosses (#PR pros) can hear (see) what you’re saying (tweeting) to your coworkers (#PR studs & friends) • Have fun! Joke around! ;) • If you don’t enjoy what you’re doing, you shouldn’t be doing it

  8. What topics should I avoid? • Don’t be too personal (we aren’t that other SM site!) • TMI is TMI no matter where you post it • Avoid sensitive/controversial topics • Any user can flag or report you as spam • Don’t be afraid to ignore tweets directed to you • Know what you’re talking about • You’re here to brand yourself – make it a good one

  9. How often should I tweet? • As often as you’d like! • There are no limits or quotas • Conversation is encouraged but not required • Don’t be annoying/overdo it • Mention if you’re going to tweet excessively for a short time (#journchat) • May lose followers • 24/7 presence isn’t uncommon • News doesn’t take a break • Mobile apps

  10. How do I start a professional relationship? • Do your research • Know who you’re talking to & what you’re talking about • Don’t initiate pointless conversation • Have a goal/desired outcome in mind • Use your research to relate to (or flatter) them • Treat them as professionals • Introduce yourself • RTtheirtweets • Engage beyond Twitter • Read and comment on blogs or promote your own

  11. What chats should I participate in? • Follow any # of interest • Don’t have to tweet • Use recommendations • Make your own • Add # to any word • Explore on your own • Search wthashtag.com for trending chats & topics I have followed: • #PRStudChat • #journchat • #blogchat • #u30pr

  12. Final suggestions • Be the person you want to follow you. • Don’t make your account private. • Twitter backgrounds: a billboard to promote yourself. • Pretend you’re in a cubicle when using Twitter. • Use lists and follow others’ lists! • Don’t be afraid to ask questions! • RT tweets you like and those you want to build a relationship with. • Use DM’s to ask for emails/contact info. • Use DM’s for questionable/sensitive topics if needed. • EXPLORE! It’s how you learn – then teach me! • NETWORK! NETWORK! NETWORK!

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