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Mobile Informate Survey Platform

Mobile Informate Survey Platform. What is Mobile Informate ?. Take our simple survey & win discount vouchers! SMS GET to 54678. Text Message. Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2. How It Works.

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Mobile Informate Survey Platform

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  1. Mobile Informate Survey Platform

  2. What is Mobile Informate? Take our simple survey & win discount vouchers! SMS GET to 54678 Text Message Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2

  3. How It Works • Questionnaire is created and programmed on Mobile Informate’s online interface. • Test Launch – on internal mobile phones • Survey progress is monitored in real-time • Response data can be downloaded at any stage of the survey at any time. Take our simple survey & win discount vouchers! SMS GET to 54678 • Panel details – Mobile numbers are uploaded via simple excel format on MI online interface • WAP – Panelist gets a link via SMS • SMS – Panelist answers by SMSing numbers corresponding to his choice to a shortcode Ability to ‘advertise’ the survey through a keyword. Respondents can SMS the keyword to a particular number and ‘pull’ the survey

  4. Respondent Survey Experience - SMS Which of the following handset brands have you used? Nokia HTC Sony Ericsson Samsung Reply with numbers next to your choice of answers. Eg. 1, 3, 4 To Participate in this unique survey and get gifts! To take the survey Reply 1, to decline Reply 2 +919731309191 1 Reply Send Options Options Reply Options User receives the question as an SMS Invite SMS

  5. Respondent Survey Experience - WAP Which of the following handset brands have you used? Click Nokia HTC Sony Ericsson Samsung Next Survey opens in phone browser Link in invite text message

  6. Survey Key Features • Question Types: • Single select • Multiple choice • Open ended questions • Ability to create complex routing and piping conditions • Quota control for multiple variables Thanks for your response. Unfortunately the survey quota group that you fit in is already filled. We may contact you next time for other surveys. Which of the following modes of Investments are you currently involved with? Fixed Deposit Recurring Deposit PMS Mutual Funds Stocks Other Thanks for your response. Unfortunately the survey quota group that you fit in is already filled. We may contact you next time for other surveys. Which bran’s ad is your favorite? Reply with the name of the brand in less than 160 Characters. Eg. Vodafone Which brand of toothpaste have you used before? Colgate Cibaca Close-up Babool Reply with the number next to your choice. Select any One. Eg. 2 Which brand of toothpaste have you used before? Colgate Cibaca Close-up Babool Reply with numbers next to your choice. You can select more than one. Eg. 1,2,3 (Please Specify by entering text into the empty space provided) • If Q1 = 1 & Q2 = 5, ask Q3 • If Q1 = 2 & Q2 ≤ 4, ask Q4 Next Reply Reply Reply Reply Back Back Back Back SMS Survey WAP Survey

  7. Key Propositions

  8. Case Study * Total duration depends on various factors and can go down or up

  9. Company Overview • Enables enterprises to deploy surveys on the mobile phone using SMS & WAP. (Detailed note in subsequent slides) • Captures & provides behavioral data from in-device meters gathered from an opt-in panel across a wide network of mobile users. • Usage data can be provided on the basis of handset type and/or OS • Informate provides syndicated reports as well as offers custom research and analyses www.cross-tab.com www.informatemi.com www.mobileinformate.com www.smartmobi.us www.smartmobi.in

  10. Thank You! amar@mobileinformate.com Mobile :+91 9820680735 Office :+91 22 40682822 Contact: Informate Mobile Intelligence Pvt. Ltd. 517, Palm Spring, 5th Floor,New Link Road, Malad (W),Mumbai - 400064, India. www.informatemi.com www.mobileinformate.com www.cross-tab.com

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