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Journey of NarendraModi • Jan 2009 - JoinedTwitter • May 2009 - JoinedFacebook • May 2014 - Became 15th and current Prime Minister ofIndia • 5 years in social media > L. K. Advani's70 years inBJP
Why This Kolaveri Di?song • Within aweek • #kolaveri topped the Indian trends inTwitter • More than 3.5 million views onYouTube • More than 1 million shares onFacebook • "Guest of Honour" invitation from PrimeMinister • 1 week in social media > decades in musicindustry
Fake Real
Fake • StatusPeople,launchedbyagroupofengineersinLondon,Modi'saccounthas46percentfakeand41per cent inactiveusers. • Problems • No real reach. Reach only within fakeprofiles • 1 + 1 =1
Real Thepowerofsocialnetwork.Socialactionsofrealpeoplewithrealfollowersreachexponentially. RealFacebookusercanreachanaverageofmorethan1,50,000Facebookusersthrough his Facebookfriends. Real Facebook user has 245 friends on anaverage Source: The Pew Research Center's Internet & American Life Project, June2011 1 + 1 >2 Benefits Real people; real reach.Period. http://eetti.com/