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The Engage project

The Engage project. Darsh Chauhan – Leicester Energy Agency. The engage campaign – social proof. A participative communications initiative Commits citizens and stakeholders to play their part in building a sustainable energy future. The engage poster.

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The Engage project

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  1. The Engage project Darsh Chauhan – Leicester Energy Agency

  2. The engage campaign – social proof • A participative communications initiative • Commits citizens and stakeholders to play their part in building a sustainable energy future

  3. The engage poster Covenant of Mayors logo if you are a signatory High quality picture City logo, slogan, web address Engagement pledge, signature and date

  4. Steps for a successful campaign! • Know your audience • Be prepared • Think locally • Build strong media relationships • Define & Tailor key messages • Use creative tactics • Make it fun • Evaluate & measure

  5. involvement

  6. monitoring • To prove participative PR campaigns lead to real energy savings • To continually motivate • Participants are encouraged to monitor themselves using a common tool

  7. How to join • Free for the first 150 local authorities • Sign & send the charter available on line • On-line registration to have access to poster tool

  8. Contact • Darsh.Chauhan@leicester.gov.uk • www.citiesengage.eu

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