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Employer Engagement provides a bridge to the civilian business/academic and Reserve communities

Exposing Employers to Reserve Service Canadian Model of Employer Engagement Presentation to Summer Congress CIOR/CIOMR/NRFC RAdm Jennifer Bennett Chief – Reserves and Cadets. Employer Engagement provides a bridge to the civilian business/academic and Reserve communities.

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Employer Engagement provides a bridge to the civilian business/academic and Reserve communities

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  1. Exposing Employers to Reserve ServiceCanadian Model of Employer EngagementPresentation toSummer Congress CIOR/CIOMR/NRFCRAdm Jennifer BennettChief – Reserves and Cadets

  2. Employer Engagement provides a bridge to the civilian business/academic and Reserve communities

  3. “There may be people in your organization who can give you a better competitive edge than you realize.” “Reservists are not just ‘working for you in your business’, they are working for you and your nation.”

  4. 10 Provinces, 3 Territories 9.9M sq km, 6 time zones 244000 km coastline Population 34.5 M Regular full-time Primary Reserve part-time Canadian Rangers ONE FORCE

  5. Primary Reserve Participation in Overseas Operations

  6. Canada’s employer support program began more than 30 years ago • Exposing employers to reserve service is accomplished by partners and key stakeholders • Until 2011, principle focus of employer engagement was to allow Primary Reservists time off without penalty for operations • Now changing focus to wider consideration of time off for Reserve training and employment as hiring of Reservists as employees

  7. Employer engagement serves the CAF in more than employer support • Connects with Canadians on the value and importance of Reserve service and the CAF • Strategic engagement and strategic communications • Two main employer engagement strategies • Outreach and Inreach • Targets include current and future employers as well as educational institutions

  8. Civilian Partners Outreach MND Mandate In-Reach CF Requirements Relationship Employers And Educators DND / Canadian Forces Reservists 8

  9. Civilian Partners • The Canadian Forces Liaison Council is a civilian organization of business leaders in all provinces who volunteer their time and efforts to promote the interests of Canada’s Reserve Force and seek the voluntary support of employers and educational institutions by highlighting the benefits of Reserve Force training and experience to the civilian workplace. • More than 200 Canada-wide senior business executives and educational leaders, supported by a full-time Secretariat and a national network of Reserve officers.

  10. Mandate To enhance the availability of Reservists for their military duties by obtaining the support and co-operation of organizational leaders in Canada.

  11. A Marketing Approach to Employer Engagement • CFLC markets benefits of military training to external and internal audiences • Two targets: • – Employers & Educators (external) • – Reservists (internal)

  12. Programs to Engage Employers and Educators

  13. Employer Engagement Programs Reserve Assistance Program Reserve Unit Support Program 13

  14. Statements of Support

  15. Military Leave Policy, Agreements and Company Practices

  16. Develop and enhance relationships with key internal and External Stakeholders

  17. Executalks • Presentations by Reservists or Business Leaders • Low Cost, short duration opportunities for Engagement • Can be held at a Reserve unit or in a public venue • Excellent way to establish as well foster relationships • Opportunity to reach a large audience base with general information

  18. Unit and Training Installation Visits

  19. Partnering, community engagement, and integration

  20. Communications Tools

  21. Moving from Employer Support to Employer Engagement then how to maintain and foster the relationship

  22. Profitable partnerships – from first contact to a Military Leave Policy and Beyond

  23. Employer Engagement provides a bridge to the civilian business/academic and Reserve communities www.forces.gc.ca/en/business-reservist-support

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