1 / 17

Getting the internal right is key to getting the external right - right?

Effective internal communication is crucial for engaging employees and creating organizational champions, which in turn enhances external communication outcomes. Statistics New Zealand underwent significant internal changes to better meet government expectations and improve customer focus. By enhancing staff engagement through storytelling and creating champions, they improved internal communication to drive successful external engagement.

egabriele
Download Presentation

Getting the internal right is key to getting the external right - right?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Getting the internal right is key to getting the external right - right? Denise Mackay Strategic Communications Manager Statistics New Zealand UNECE Work Session on the Communication of Statistics. Berlin, 27 – 29 May 2013

  2. Introduction • Often internal communications is a poor cousin to external communications • Effective internal communications is a key enabler of employee engagement • Engaged employees are the most effective organisational champions • Getting it right inside is necessary before you can ever get it right externally

  3. About us Statistics NZ is: • a government department • NZ’s national statistical office, major provider of official statistics, leads the Official Statistics System • administrator of the Statistics Act 1975 • based in Auckland, Wellington and Christchurch • been around for almost 100 years • has almost 1100 staff

  4. Change • To operate sustainably into the future, Statistics NZ knew it needed to change • Four key drivers of change: • Needed more efficient and sustainable ways to collect, manage and disseminate data/information • Needed to meet Government expectations • Needed a stronger customer focus • Needed the right staff for the future

  5. Vision • Government funding for transformation project over 10 years • Statistics 2020 Te Kapehu Whetu – to ensure NZ increasingly gets the information it needs to grow and prosper

  6. Communicating the need for change • No significant change for 40 years • Internal production focus • Not ready for external engagement • Staff engagement and acceptance KEY

  7. Enhancing staff engagement • Creating the story

  8. Enhancing staff engagement • Creating the story • Champions

  9. Enhancing staff engagement • Creating the story • Champions • Real and sustainable

  10. Enhancing staff engagement • Creating the story • Champions • Real and sustainable • The external story

  11. Taking it outside • Engaging externally • Strategic Stakeholder Engagement • Outside in • External channels

  12. Conclusion • Internal audience must be convinced before you can convince the external audience • Positive and engaged staff are the best advocates • Communications can enable this • Temperature check internally before you go out – then make it purposeful • Go for it!

  13. QUESTIONS?

More Related