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From camera to lenses

NIKON. From camera to lenses. NIKON TRAINING. Module 1 THE NIKON BRAND. KC-MKG APHQ-SEPT 2000. 1. The Nikon Brand. (1) Who is Nikon ? (2) Nikon : A strong Brand (3) Nikon lenses : A complete range (4) Joint Venture : Nikon Essilor Co Ltd. The Leader in the optical industry.

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From camera to lenses

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  1. NIKON From camera to lenses

  2. NIKON TRAINING Module 1THE NIKON BRAND KC-MKG APHQ-SEPT 2000

  3. 1. The Nikon Brand (1) Who is Nikon ? (2) Nikon : A strong Brand (3) Nikon lenses : A complete range (4) Joint Venture : Nikon Essilor Co Ltd

  4. The Leader in the optical industry Established in 1917 Mitsubishi Group 6 750 employees Pioneer and leader in the optical industry

  5. Cameras Surveying instruments Steppers Frames & lenses Nikon’s knowhow :High Precision Optics Microscopes

  6. Nikon : A Brand people KNOW Source : Omnibus Survey among consumers Taylor Nelson Sofres - Singapore 2000

  7. Nikon : A Brand people TRUST Nikon Hi-tech/Innovative 62 High quality 61 Well established 60 Easily Available 50 Affordable 38 Close to me 24 Expensive 2 Don’t know 11 Source : Study among spectacle lens wearers Taylor Nelson Sofres - Singapore 1998

  8. Nikon : A Brand people PREFER • Yearly survey by the Reader’s Digest

  9. Total Asia Camera: Canon (35mm/Compact/SLR)Nikon Olympus Singapore Indonesia Camera: Canon Canon (35mm/Compact/SLR)NikonNikon Olympus Kodak Nikon : A Brand people PREFER SuperBrand Winners www.rdasiasuperbrands.com

  10. The Nikon Brand Who is Nikon ? Nikon : A strong Brand Nikon lenses : A complete range Nikon Authorized Dealers : An original scheme to distribute branded lenses

  11. From camera to lenses :common qualities • Clear image • Sharp focus • Lightness • Small / thin • Durable / strong

  12. NIKON : Easy to sell • The Nikon name will strike your customers • Nikon is a brand people TRUST for its premium quality • NIKON makes it easy for you to sell premium products

  13. Nikon certification of Authenticity All Nikon Aspheric lenses are : HMC Engraved for easy identification Delivered with a certificate of Authenticity for your patient

  14. C N Nikon Engravings • Engravings on each lens • To prove the authenticity

  15. Nikon : Easy to sell • The Nikon name will strike your customers • Nikon is a brand people TRUST for its premium quality • NIKON makes it easy for you to sell premium products

  16. To know more….. www.nikon.com www.essilor.com.sg

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