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Sociology 525: Social Movements. Explaining Collective Action. What Predicts Collective Action?. Who participates? Beliefs and values Feelings Interests Relationships to other activists Past experience as activist Organizational memberships. How are People Recruited and Mobilized?.
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Sociology 525: Social Movements Explaining Collective Action
What Predicts Collective Action? • Who participates? • Beliefs and values • Feelings • Interests • Relationships to other activists • Past experience as activist • Organizational memberships
How are People Recruited and Mobilized? • Appeals to hearts and minds • Charismatic speakers • Celebrity endorsements • Mass media campaigns • Targets • Frames • Selective incentives • Recruitment or Mobilization Campaigns
Exogenous Factors • Factors external to movement and movement participants • Antagonist/protagonist actions • Government actions • Economic crises • Political crises • Wars, famines, natural disasters • Other institutional change