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Hispanic Marketing Initiative Funded by Iowa Beef Industry Council

Funded by The Beef Checkoff. Hispanic Marketing Initiative Funded by Iowa Beef Industry Council. July 17, 2009. Hispanic Pilot Test Update. Dillons Pilot Test Scheduled 6 stores in Kansas will be participating in the pilot- Garden City, Liberal, Wichita & Topeka, Kansas

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Hispanic Marketing Initiative Funded by Iowa Beef Industry Council

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  1. Funded by The Beef Checkoff Hispanic Marketing Initiative Funded byIowa Beef Industry Council July 17, 2009

  2. Hispanic Pilot Test Update Dillons Pilot Test Scheduled 6 stores in Kansas will be participating in the pilot- Garden City, Liberal, Wichita & Topeka, Kansas Pre-test consumer intercepts are scheduled for July 23-26, 2009, post intercepts scheduled for Oct. 09 Test stores scheduled to launch 12 week test July 29-31, 2009

  3. Project Updates URMIS Translations- 200 of the most popular cuts have been translated and are under review by Fiesta Mart and Bashas’ corporate offices Examples Beef Loin Tri Tip, Whole Boneless translation Aguayon Tipo Tri Tip, Entero, Sin Hueso Beef Bottom Round, Steak Boneless Thin translation Bistec de Paulpa Blanca, Delgado, Sin Hueso 17 new Hispanic photos and recipes as well as 2 marinade recipes have been developed by the Texas Beef Council

  4. Funded by The Beef Checkoff Meat Case Innovation Initiative Funded byIowa Beef Industry Council July 17, 2009

  5. Meat Case Innovation Initiative (MCII)Advisory Council Members

  6. Meat Case Innovation Initiative (MCII) Meeting Initial Meeting held June 23-24, 2009 Denver, CO at NCBA Headquarters 17 total participants Brainstorming session to identify future areas of focus

  7. To identify and resolve issues consumers have with shopping the supermarket meat case To identify and resolve issues consumers have with shopping for beef at the meat case To identify and resolve issues regarding meat operations that will impact long-term viability of the meat department Use the learning's from this project to build demand for beef by positioning it as a safe, nutritious, healthy, convenient, affordable protein for today’s consumer MCII Goals

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