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Promoting Oman Air's Business Class Services: A Digital Marketing Success Story

Discover how a targeted digital strategy elevated Oman Air's Business Class services among GCC and Africa market travelers. Utilizing a combination of search engine marketing, social media campaigns, intelligent retargeting, and real-time advertising on global ad exchanges, Oman Air saw a significant increase in brand engagement and ticket sales. Through precise audience targeting, conversion tracking optimization, and strategic campaign execution, the airline achieved a remarkable 31% growth in ticket sales. Learn how data-driven marketing tactics can transform brand visibility and drive sales in the competitive airline industry.

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Promoting Oman Air's Business Class Services: A Digital Marketing Success Story

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  1. Oman Air Business Class Sale Case Study

  2. Promote Oman Air’s Business class Services among Travel audience of GCC and Africa Market • Create a top Of mind recall among the audience who are searching a researching about travelling abroad • Increase the brand engagement of the users from GCC and Africa market • Increase Ticket sales volume from GCC and Africa Client Objective

  3. Digital Solution Your Website Data SearchEngineMarketing Facebook & Instagram Display Cross Campaign Intelligent Retargeting Over 50 global Ad Exchanges: Display + Rich Media + Mobile Our Unique Approach Data + Media Buying

  4. Real Time Advertising on RTB Exchanges -forDisplay,Facebook & Instagramads,to deliverwideimpressionandtodrive low cost traffic- CPM optimized to Low cost CPC using Bid Based Algorithms • Search Marketing: Focus on relevant and competitors Keywords to attract attention, use long tail low cost Keywords that yield the lowest cost traffic • Conversion Tracking Optimization to optimize across channels for all Display, Social and Search Marketing campaigns. • Category Audience Targeting for frequent Travelers , Business Travelers • Whitelist Audience Targeting for premiumsitesfromtheregionforbrandingpurposes,andtotargettheaudience with buying powers, e.g. business/finance professionals • Retargeting • - Cross campaign retargeting to reach new & existing customers • - Segment retargeting to drive conversions • - Exclude converted users to ensure the media buying budget being used in the most wise and efficient way Execution Tactics

  5. CampaignPerformanceOverview Generated more than 17% traffic than the estimated through Facebook and Display by lowering CPC Ensured the Display banners are served on premium and local websites which resulted an Average 0.43% Display CTR Tactic of bidding for competitor keyword has been effective in generating 1/4 of the total clicks. Which indicates Oman air served around 25% impressions share when travel audience were active on search. Retargeting helped a lot in terms of pushing the brand to its 1st time visitors and existing customers which in turn increase the sales Targeting competition interest categories on Facebook and Instagram helped increasing brand engagement through shares, Likes and also spiked Website traffic. Ticket Sales Grown by 31%

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