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Marketing for Small Businesses

Enhance your small business marketing strategy with 20 practical tips covering vision, tactics, measurement, and social media. Explore methods to engage customers effectively, utilize various channels, track progress, and leverage social networking platforms for growth.

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Marketing for Small Businesses

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  1. Marketing forSmall Businesses 20 Simple Tips Lance Kissler@someprtips

  2. Summary • Vision • Tactics • Measurement • Social Media

  3. Vision • Focus on the customer • It’s not all about you; it’s about them • Back to Basics • Target audience • Channels • Message • Measurement • Branding/Re-branding

  4. Tactics • Monthly Mailer • Postcard, newsletter or brochure • Business Cards • Carry them with you at all times • Open House / Info Nights • Monthly Email Newsletter • Blog Updates

  5. Tactics • Volunteer at and sponsor local events • Local Networking / Organizational Meetings • News Releases • Bulk Mailings • Signage • Sandwich Boards

  6. Tactics • Bulletin Boards • Certificates & Coupons • Website • Search Engine Optimization • New Media/Social Networking • Facebook, Twitter, LinkedIn, Foursquare, etc. • Online Advertising • Google, Yahoo, Bing, Facebook • Google Places

  7. Measurement • Track Your Progress • Customer surveys • Website analytics • Social media analytics • Coupon redemptions • “How did you hear about us?” forms • “Word on the street”

  8. Social Media

  9. Facebook • Pages • Post 2-3 times/week • Mix of updates, photos, videos, etc. • Offers usage statistics and demographics • Advertising • Can target based on interests, location, demographics, etc.

  10. Twitter • Can connect to your Facebook account for automatic updates/posts • Post up to several times per day • Engage in conversations, offer timely promotions, share relevant information • Build lists • Drive traffic to your websites

  11. Foursquare • Claim your venue • Offer incentives: • Check-in • Mayor • Certain # of check-ins • Free promotion of your business to the social networks of your visitors/clients

  12. Blogging • Longer posts; similar to an email newsletter • Valuable content that your customers will enjoy • Tips • Reviews • Product/services insight • Testimonials from others

  13. Social Media Strategy • Do it personally before professionally • Choose your medium based on your audience • Choose your tactics: • Announcements • Coupons • Tips • Thought Leadership

  14. Social Media Strategy • Commit and stick to it • Develop a community • Have patience • Share/engage in the conversation,don’t control it • Measure your results • Don’t be afraid to try new thingsand have fun!

  15. Connect • Lance Kissler • @someprtips • lkissler@gmail.com • someprtips.wordpress.com • linkedin.com/in/lkissler • 503-329-9145

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