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Marketing for Small Businesses. 20 Simple Tips. Lance Kissler @someprtips. Summary. Vision Tactics Measurement Social Media. Vision. Focus on the customer It ’ s not all about you; it ’ s about them Back to Basics Target audience Channels Message Measurement Branding/Re-branding.
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Marketing forSmall Businesses 20 Simple Tips Lance Kissler@someprtips
Summary • Vision • Tactics • Measurement • Social Media
Vision • Focus on the customer • It’s not all about you; it’s about them • Back to Basics • Target audience • Channels • Message • Measurement • Branding/Re-branding
Tactics • Monthly Mailer • Postcard, newsletter or brochure • Business Cards • Carry them with you at all times • Open House / Info Nights • Monthly Email Newsletter • Blog Updates
Tactics • Volunteer at and sponsor local events • Local Networking / Organizational Meetings • News Releases • Bulk Mailings • Signage • Sandwich Boards
Tactics • Bulletin Boards • Certificates & Coupons • Website • Search Engine Optimization • New Media/Social Networking • Facebook, Twitter, LinkedIn, Foursquare, etc. • Online Advertising • Google, Yahoo, Bing, Facebook • Google Places
Measurement • Track Your Progress • Customer surveys • Website analytics • Social media analytics • Coupon redemptions • “How did you hear about us?” forms • “Word on the street”
Facebook • Pages • Post 2-3 times/week • Mix of updates, photos, videos, etc. • Offers usage statistics and demographics • Advertising • Can target based on interests, location, demographics, etc.
Twitter • Can connect to your Facebook account for automatic updates/posts • Post up to several times per day • Engage in conversations, offer timely promotions, share relevant information • Build lists • Drive traffic to your websites
Foursquare • Claim your venue • Offer incentives: • Check-in • Mayor • Certain # of check-ins • Free promotion of your business to the social networks of your visitors/clients
Blogging • Longer posts; similar to an email newsletter • Valuable content that your customers will enjoy • Tips • Reviews • Product/services insight • Testimonials from others
Social Media Strategy • Do it personally before professionally • Choose your medium based on your audience • Choose your tactics: • Announcements • Coupons • Tips • Thought Leadership
Social Media Strategy • Commit and stick to it • Develop a community • Have patience • Share/engage in the conversation,don’t control it • Measure your results • Don’t be afraid to try new thingsand have fun!
Connect • Lance Kissler • @someprtips • lkissler@gmail.com • someprtips.wordpress.com • linkedin.com/in/lkissler • 503-329-9145