1 / 15

Marketing for Small Businesses

Marketing for Small Businesses. 20 Simple Tips. Lance Kissler @someprtips. Summary. Vision Tactics Measurement Social Media. Vision. Focus on the customer It ’ s not all about you; it ’ s about them Back to Basics Target audience Channels Message Measurement Branding/Re-branding.

ehardin
Download Presentation

Marketing for Small Businesses

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing forSmall Businesses 20 Simple Tips Lance Kissler@someprtips

  2. Summary • Vision • Tactics • Measurement • Social Media

  3. Vision • Focus on the customer • It’s not all about you; it’s about them • Back to Basics • Target audience • Channels • Message • Measurement • Branding/Re-branding

  4. Tactics • Monthly Mailer • Postcard, newsletter or brochure • Business Cards • Carry them with you at all times • Open House / Info Nights • Monthly Email Newsletter • Blog Updates

  5. Tactics • Volunteer at and sponsor local events • Local Networking / Organizational Meetings • News Releases • Bulk Mailings • Signage • Sandwich Boards

  6. Tactics • Bulletin Boards • Certificates & Coupons • Website • Search Engine Optimization • New Media/Social Networking • Facebook, Twitter, LinkedIn, Foursquare, etc. • Online Advertising • Google, Yahoo, Bing, Facebook • Google Places

  7. Measurement • Track Your Progress • Customer surveys • Website analytics • Social media analytics • Coupon redemptions • “How did you hear about us?” forms • “Word on the street”

  8. Social Media

  9. Facebook • Pages • Post 2-3 times/week • Mix of updates, photos, videos, etc. • Offers usage statistics and demographics • Advertising • Can target based on interests, location, demographics, etc.

  10. Twitter • Can connect to your Facebook account for automatic updates/posts • Post up to several times per day • Engage in conversations, offer timely promotions, share relevant information • Build lists • Drive traffic to your websites

  11. Foursquare • Claim your venue • Offer incentives: • Check-in • Mayor • Certain # of check-ins • Free promotion of your business to the social networks of your visitors/clients

  12. Blogging • Longer posts; similar to an email newsletter • Valuable content that your customers will enjoy • Tips • Reviews • Product/services insight • Testimonials from others

  13. Social Media Strategy • Do it personally before professionally • Choose your medium based on your audience • Choose your tactics: • Announcements • Coupons • Tips • Thought Leadership

  14. Social Media Strategy • Commit and stick to it • Develop a community • Have patience • Share/engage in the conversation,don’t control it • Measure your results • Don’t be afraid to try new thingsand have fun!

  15. Connect • Lance Kissler • @someprtips • lkissler@gmail.com • someprtips.wordpress.com • linkedin.com/in/lkissler • 503-329-9145

More Related