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Beth Kelley-Snoke and Phil Smith

Think Before You Pay-N-Display. Beth Kelley-Snoke and Phil Smith. Several Factors. Institutional Requirements Identity and Recognition Paint Schemes Signage Americans with Disabilities (ADA) Machine Locations Policy and Enforcement Marketing. Institutional Requirements. PCI Compliance

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Beth Kelley-Snoke and Phil Smith

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  1. Think Before You Pay-N-Display Beth Kelley-Snoke and Phil Smith

  2. Several Factors • Institutional Requirements • Identity and Recognition • Paint Schemes • Signage • Americans with Disabilities (ADA) • Machine Locations • Policy and Enforcement • Marketing

  3. Institutional Requirements • PCI Compliance • Secured credit card option • Data Communications • Hardwire • Is there an existing infrastructure or do you have to build it? • Cellular • Does your institution already have a contract with a vendor for cellular service?

  4. Identity and Recognition • Visual Continuity • Visual parking standards • Creating consistent visitor parking identity • Vinyl wrap • Less expensive than customization • Standard color choice limitations • Ability to change wrap when needed • Reflective

  5. Identity & Recognition - Wraps

  6. Identity and Recognition - Signage

  7. Paint Scheme – Consultant’s Suggestion Blue and Green?!!!

  8. Standard Paint Scheme Maize and Blue?!!!

  9. Preferred Paint Scheme This is what we wanted…

  10. What Works Best for Your Customers We Came To A Compromise

  11. Existing Lighting New Installation

  12. Americans with Disabilities (ADA) Requirements Vertical Clearance, Line of Site/Reach

  13. (ADA) Requirements Pressure Sensitive Keypads

  14. Americans with Disabilities (ADA) Requirements Installation Surface Area

  15. Americans with Disabilities (ADA) Requirements

  16. Americans with Disabilities (ADA) Requirements

  17. Machine Locations • Special Events • Enforce machines during special events? • Visitors • Proximity to Facilities • Consider revenue generating locations • Medical Center • Revenue capture from new groups • Does machine technology suit your audience? • Frequent Turnover Locations • Classes, Load Zones, Short-Term Public Event Parking

  18. Machine Locations • General Customer Accessibility • Visible to visitors at parking lot entrance • Proximity of machine to building or parking space • Proximity of available lighting • Geography of desired pad location • Solar Powered Machines • Location with consistent direct sunlight • Monitor location throughout day/evening • Building shadow • Current and future plantings that may block sunlight at different times of year

  19. Policies, Rules and Enforcement • Prevent policy and procedure loopholes • Take staff to visit and use machines • What questions do your staff have? • Remember, they will be receiving the questions. • Citations • Avoiding Citations - 100% visible, current date, not expired • Citations treated equal to meter violations or similar to “no valid permit” • Parking in permit spaces is allowed, parking in designated visitor spaces is encouraged • Disability Policy

  20. Policies, Rules and Enforcement • Display 1 ticket only – no multiples on dashboard • If parked in student/staff space with expired ticket – considered “unregistered vehicle out of zone” citation - $50 • If parked in meter/visitor space with expired ticket – considered “failure to pay meter or Pay-N-Display machine” - $25 • If ticket is unreadable – considered “improper display” and photo must be taken of ticket - $20

  21. Marketing • Understand Customer Group • Students, Faculty/Staff, Patients • Meet With Stakeholders • Those that would be heavily affected in area • Pilot Program • 3 Machines Installed in Highly Visible Locations • Machines were utilized before signage • “Soft” Roll-Out – Issue courtesy warnings • Request Feedback • Create Flyers & Additional “How to Use” Signage Pay-N-Display Parking Machine

  22. Hand-outs Posters

  23. Student, Faculty, & Staff Newspaper Recreational Facility Annual Publication for Facility Members

  24. Outdoor Signage Instruction Sheets

  25. Meter vs. Pay-N-Display Machines 4 Machines 1 Month Lapse $3,013.60Revenue Increase!

  26. What Are Customers Using to Pay? Payment Method

  27. Where Does The Revenue Come From? Revenue Source

  28. Estimated v. Actual Revenues Estimated Revenue - $640/month/machine

  29. Questions to Ask Beforehand • Pay-N-Display v. Pay-By-Space Considerations • What DOES NOT come “standard” with the units (panels, electric, modems, coin, credit, cash, etc.)? • Other Decisions • Modem Type • Power Source • What type of currency will you accept? • Dispense Change? • Do you need shelter enclosure? • Do you have staffing trained and dedicated to servicing the units?

  30. Questions to Ask Beforehand • What spare parts are needed? • Batteries/chargers • Printers • Credit card reader • Ticket stock • What are parts ordering lead times? • If they’re coming from Canada, expect delays…ehh

  31. Things You NEED to Know • Use only services that are needed • Using PIN adds 3 screens • Make sure the units generate clear and concise daily reporting • Understand ALL monthly fees incurred • Credit Card Clearinghouse • Cellular Modem Charge • Set up alarm emails for troubleshooting • Low Battery/Ticket Stock

  32. Feedback – Positive Reviews “I am very pleased with the functionality of the new Pay-N-Display Machines on the OSU Campus. They are not only innovative but very practical and easy to use. I have traveled to different states and used similar systems and appreciated the convenience of having a system that made parking a breeze…” - Von Cason Office of the Treasurer

  33. Others….

  34. Not So Much… “Hey O.S.U… What happened to the tax dollars I paid to maintain this parking lot? It’s BS that I have to pay 2 park!” - Cranky Customer La La Land

  35. Looking Back… • Determine institution requirements • Understand customers groups • Develop policy that fits into parking strategy • Ask for feedback • Your own staff • Customers • Plan, plan, plan!

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