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Carlyn Kelley - Andrew Madey Lindsey Pearson - Trish Smith

Carlyn Kelley - Andrew Madey Lindsey Pearson - Trish Smith. Background. - Est. ’95 by Two California Natives Pam Felix & Alan Cohen - Motto is “fresh, fast, and fun!!!” - Franchised in’03, now having 20 outlets in MD, D.C., VA, and DE -Franchise Fee $25,000

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Carlyn Kelley - Andrew Madey Lindsey Pearson - Trish Smith

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  1. Carlyn Kelley - Andrew MadeyLindsey Pearson - Trish Smith

  2. Background -Est. ’95 by Two California Natives Pam Felix & Alan Cohen - Motto is “fresh, fast, and fun!!!” - Franchised in’03, now having 20 outlets in MD, D.C., VA, and DE -Franchise Fee $25,000 Royalty Fee 5% & Advertising Fee of 2% CalTor estimates anywhere $325,000- $585,000

  3. Product/Service Description • CalTor Provides Ongoing Support by Consulting –Email-Phone-Newsletters-Training Seminars- Location Visits • Distributions/Logistics handled by Head Quarters • Marketing and PR Handled by Third Party Firm

  4. Product/Service Description • Burritos-Quesadillas-Tacos-Fajitas-Salads, fresh daily • Lean & Boneless Meats. No preservatives/fats in cooking • Quick-Casual but Fun & Goofy • Jungle Noise Day-Freeze-Pop Day-Night Mystery Price Burrito Wheel-Taco Talk (Newsletter)

  5. Product/Service Description • “WALL OF FLAME” 40 Different Sauces To Choose From • Fun & Goofy Atmosphere Nurtures Customer Relationships

  6. Situational Analysis • Strengths (Quick,Quality,Quarky Service/Products) • Weakness (Poor Advertising, Employee Insurance) • Opportunities (Health Craze, Convenience, Hispanic/Ethnic Food Trends) • Threats (U.S. Agriculture Bio-Attacks, Sourcing Accusations, Lack of Local Brand Awareness)

  7. Target Market • College Students, College Faculty, Young Trendy Families (Intellectual Taco Eater) • Customers Should Be Open-Minded, Educated and Trendy • Money, Time, and Health Concious

  8. Site Location • Virginia Tech Campus, 302A N. Main Street, Blacksburg,VA. • Foot Traffic Exceptional, Premium Exposure, Plenty of Parking, Space For Outdoor Seating, Located On Perimeter Of VTech • Surrounding Area Meets CalTor Specs (Income, Competition, Education)

  9. Marketing Strategy • Uniquely PromotedFresh, High Quality, Reasonably Priced Mexican Food Products • Brotman– Winter- Fried Communications (BWF) Handles PR and Marketing • Radio, Newspaper, Local Print, Collegiate Times and NRVToday

  10. Recommendation • Definitely Viable Location • Located Near Large University and Thoroughfares • Unique to New River Valley and B-Burg • Staffing easy due to college population • Build and Use For Future Expansion

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