Strategic Enrolment Management at the University of Laval Setting the Context: Core Concepts

1. 1 Strategic Enrolment Management at the University of Laval Setting the Context: Core Concepts Check title in program Check title in program

2. 2 Presenter Clayton Smith, Ed.D. Vice-Provost, Students & Registrar University of Windsor, Ontario, Canada Telephone: 519.253.3000 ext. 3879 Email: csmith@uwindsor.ca

3. 3 Workshop Goals Establish a common understanding of SEM Present recent trends, best practices & emerging Canadian SEM issues Review key components of a SEM Plan Ensure lots of discussion and sharing of challenges & best practices

4. 4 Materials SEM Core Concepts PowerPoint presentation SEM Audit Article on Canadian vs. U.S. SEM SEM Plan Web Sites Bibliography

5. 5 What is SEM? Enrollment management is an organizational concept and a systematic set of activities designed to enable educational institutions to exert more influence over their student enrollments. Organized by strategic planning and supported by institutional research, enrollment management activities concern student college choice, transition to college, student attrition and retention, and student outcomes. These processes are studied to guide institutional practices in the areas of new student recruitment and financial aid, student support services, curriculum development and other academic areas that affect enrollments, student persistence and student outcomes from college. - Don Hossler, 1990

6. 6 SEM is a comprehensive process designed to help an institution achieve and maintain optimum enrolment, where optimum is defined within the academic context of the institution. -Michael Dolence (1993) Strategic enrolment management is a concept and process that enables the fulfillment of institutional mission and students� educational goals. -Bob Bontrager (2004) A Few Other Definitions Jesse: How do I add underlines? A way of thinking and doing Interplay of institutional mission and student goalsJesse: How do I add underlines? A way of thinking and doing Interplay of institutional mission and student goals

7. 7 A bit about SEM�