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Grand Lodge of Minnesota A.F. & A.M Public Relations

Grand Lodge of Minnesota A.F. & A.M Public Relations. MWB Neil Neddermeyer www.cinosam.net. LET THEM KNOW. WHO YOU ARE!. THE PUBLICITY CHAIRMAN.

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Grand Lodge of Minnesota A.F. & A.M Public Relations

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  1. Grand Lodge of Minnesota A.F. & A.M Public Relations MWB Neil Neddermeyer www.cinosam.net

  2. LET THEM KNOW WHO YOU ARE!

  3. THE PUBLICITY CHAIRMAN • The PUBLICITY CHAIRMAN, is the representative, spokesman, and point of information for Masons in your local area regarding activities and events.

  4. Local Newspapers • Concentrate on the needs of the Press • Interest to “their” readers • Shake hands with your target

  5. Things to Remember • Newsworthy • Common Sense • No Favorites • No Favors • Say Thanks • Answer Questions • Have Patience • Helpful Lists

  6. Content Ideas 1. New Approaches 2. Human Interest 3. “News hooks” in your stories 4. Potential features 5. A flair for the dramatic 6. Think about the reader 7. Providing support • Cont.

  7. Content Ideas • Special Awards • Guest Speakers, or interviews • Reaching milestones • Public Installation • Visitations • The three phases of any project

  8. Open Houses • Lodge Building Upkeep • Prepared Presentations • Handouts • Knowledgeable Tour Guides • Publicize- Publicize- Publicize • Special Attraction

  9. Guest Nights • Available Presentations • Handling Objections -Feel -Felt -Found

  10. Guest NightsCont. • What do you like most about possibly joining? • Ask them to apply

  11. Web SitesThe silent membership tool • Geared to potential members • Clear, Concise, and Easy • Keep updated • Channel inquirer to your best Brother for the job.

  12. Other Factors • Signage • Radio and TV interviews • Public Presentations • Person of the Year Awards • Link fund raisers with charity

  13. Masonic Light Don’t keep it under the bushelNEN

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