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Content Modeling

Content Modeling. Who am I?. Content Modeling. Seth Giammanco Minds On Design Lab Principal, Business and Technology Lead @sethgiammanco @mindsondesign http://mod-lab.com Architecting, building, and using the web since about ’ 95 I like Aikido. Goals. Content Modeling.

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Content Modeling

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  1. Content Modeling

  2. Who am I? Content Modeling Seth Giammanco Minds On Design LabPrincipal, Business and Technology Lead @sethgiammanco@mindsondesign http://mod-lab.com Architecting, building, and using the web since about ’95 I like Aikido

  3. Goals Content Modeling • What we’re covering • What is a content model? • How is it created? • Why does it matter? • What could go wrong? • Why does it matter the sequel: The now and future tech

  4. What is a content model? Content Modeling • “A content model helps clarify requirements and encourages collaboration between the designers, the developers creating the CMS, and the content creators.” • Rachel Lovinger, Content Strategy Director, Razorfish NYC - http://alistapart.com/article/content-modelling-a-master-skill

  5. What is a content model? Content Modeling • Technical documentation for your digitally delivered content. • What are the different types of content? • What are the elements that comprise each type? • What are the relationships between types of content?

  6. What is a content model? Content Modeling What does it look like? A content model can take many forms.

  7. How is a content model created? Content Modeling • “Content models appear to be the black sheep of information architecture. They are seldom done.” • Cleve Gibbon, CTO, Cognifide - http://www.clevegibbon.com/content-modeling/what-is-content-modeling/

  8. How is a content model created? Content Modeling Content first You need to get intimate with the content. Make it romanticIt’s not about numbers and it is not a sitemap! Getting to know content is not “We have 100 pages” and certainly is not a spreadsheet with page titles. http://www.kiwicollection.com/blog/spotlight-the-st-regis-aspen-resort/27159

  9. How is a content model created? Content Modeling • What are the different types of content? • General Page • Blog • Event • News • Press Release • Impact Story • …

  10. How is a content model created? Content Modeling Explore similarities between content News = Press Release = Blog? Explore relationships between content News -> Event Schedule -> Event Speaker -> Event

  11. How is a content model created? Content Modeling • Define the structure of content • Event • Title • Start Date • End Date • Summary • Description • Detail Image • Location • …

  12. What and how Content Modeling Break it down Content modeling involves reviewing content intimately and documenting types, relationships, and elements. https://www.keepcalm-o-matic.co.uk/p/keep-calm-and-break-it-down-20/

  13. Why does a content model matter? Content Modeling • “Create one that is too complex and full of distinctions without meaningful differences and you wind up with unwieldy content management systems (CMSs) and unhappy content creators. But if you don’t break the hard rocks of the given subject matter you wind up with an unstructured blob of content that is hard to reshape and reuse.” • Anthony Kosner, Contributor to Forbes.com. Developer and designer, content strategist, producer and web editor. http://contently.com/strategist/2013/03/12/content-modeling-and-the-art-of-the-database/

  14. Why does a content model matter? Content Modeling • Cyclical influence • Strategy • Graphic Design • Technology • Your Content Model influences and isinfluenced by the above. http://catblogforhumans.tumblr.com/

  15. Why does a content model matter? Content Modeling StrategyA content model can ensure that blog content has a summary, campaign content has a pitch, or that every news entry has a detail photo. Design A content model allows an image or testimonial to be showcased in a unique way. It can ensure a sponsor logo is presented respectfully. TechnologyA content model allows a publish/edit form to scaffold an author with context and directions that make sense to the content he/she is working on.

  16. 2 1 3 4 Why does a content model matter? Title of presentation goes here on these lines • In action • Topic Title • Topic Subtitle • Topic Summary • Detail Image

  17. 2 1 3 4 Why does a content model matter? Title of presentation goes here on these lines • In action • Topic Title • Topic Subtitle • Topic Summary • Detail Image

  18. 2 1 Why does a content model matter? Content Modeling • In action • Home Page - Featured • Action Topic List • Action Topic Detail 3

  19. Why does a content model matter? Content Modeling Break it down Content modeling impacts the delivery of your strategic messaging, visual design possibilities, and technology efficiency and ease of use…to name a few. https://www.keepcalm-o-matic.co.uk/p/keep-calm-and-break-it-down-20/

  20. What can go wrong? Content Modeling • “Content modeling is one of these lonely ungrateful jobs, that nobody notices, except if something goes wrong.” • Albert Warnecke, Bandikutmedia - http://www.bandikutmedia.de/eintrag/content-modeling-the-tip-of-the-iceberg

  21. What can go wrong? Content Modeling WYSIWYG If your answer to modeling different content is a WYSIWYG that looks like this what you will get is a is a really sad brand manager. ckeditor.com/demo#full

  22. What can go wrong? Content Modeling • Content Frankenstein’s monster • News • Article • Press Release • Blog • Update • Action Alert • Happening • Impact Story http://mets360.com/?attachment_id=18219

  23. What can go wrong? Content Modeling CMS ease of use This is the form entry for your blog, event, page, staff member, board member, product, story, …

  24. What can go wrong? Content Modeling Break it down Content modeling gone wrong impacts flexibility, maintainability, brand alignment, and most of all quality of web publishing life. https://www.keepcalm-o-matic.co.uk/p/keep-calm-and-break-it-down-20/

  25. Why it matters the sequel: The now and future tech Content Modeling • “...we need to shed the notion that we create layouts from a canvas in. We need to flip it on its head, and create layouts from the content out.” • Mark Boulton, A Richer Canvas - http://www.markboulton.co.uk/journal/a-richer-canvas

  26. Why it matters the sequel: The now and future tech Content Modeling • API madness • Digital content travels beyond the confines of your website to apps and spaces where they have not gone before. • RSS for blobs • API is modeled way • Wordpress 4.1 REST API http://wptavern.com/json-rest-api-slated-for-wordpress-4-1-release • Drupal 8 Web Services -Built-in Web Serviceshttps://www.drupal.org/drupal-8.0 http://en.wikipedia.org/wiki/One_Step_Beyond...

  27. Why it matters the sequel: The now and future tech Content Modeling Responsive design is not a fad http://bradfrostweb.com/blog/post/this-is-the-web/

  28. Why it matters the sequel: The now and future tech Content Modeling • Responsive and performant • Content as discrete and easily targeted entities for responsive and performance optimizations • Media Handling • One Image … many versions - Responsive, Retina, and Performance • Video • Other embedded media

  29. Why it matters the sequel: The now and future tech Content Modeling • Imagine if you will… • “Your content should inform the design of your email, not the other way around.” • Campaign Monitor - https://www.campaignmonitor.com/blog/post/4211/introducing-canvas-a-new-way-to-build-emails • A small revision to broaden the scope • “Your content should inform the design of your email, website, and/or application, not the other way around” … “ and your technology should make that easy to do.” • My version

  30. Why it matters the sequel: The now and future tech Content Modeling Content blocks http://www.newfangled.com/the_way_you_design_web_content_is_about_to_change

  31. Why it matters the sequel: The now and future tech Content Modeling Content blocks

  32. Why it matters the sequel: The now and future tech Content Modeling • Content blocks: We have the technology • Craft CMS - http://buildwithcraft.com • Wordpress • Divi - http://www.elegantthemes.com/gallery/divi/ • Advanced Custom Fields - http://www.advancedcustomfields.com/add-ons/flexible-content-field/ • Drupal • Layout - https://www.drupal.org/project/layout

  33. Why it matters the sequel: The now and future tech Content Modeling Break it down Content modeling can lead to more effective distributed use of content, increase accessibility and optimization, and liberate publishers. https://www.keepcalm-o-matic.co.uk/p/keep-calm-and-break-it-down-20/

  34. Strategic design and technology mod-lab.com

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