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Duke Energy Gas Transmission Communication Program Enhancements. Rick Kivela Manager – Operational Compliance Transmission & Storage Operations. DEGT Communication Program. Public education/communication program for many years Participated in the development of API RP 1162
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Duke Energy Gas TransmissionCommunication Program Enhancements Rick Kivela Manager – Operational Compliance Transmission & Storage Operations
DEGT Communication Program • Public education/communication program for many years • Participated in the development of API RP 1162 • Minor modifications to existing program to incorporate RP 1162 • DEGT recognizes the benefits of going “beyond” RP 1162
Stakeholder Groups and Contacts Target audiences for public awareness outreach: • Emergency responders • Landowners along the right-of-way • Residents / businesses along the right-of-way • Excavators • Schools • Local public officials • Local leaders • Employees • Civic clubs / NGOs • Media
Developed Plan for Improvement • DEGT internal cross-functional team • Governance Team – U.S. and Canada • Communication Consultants • Pipeline Safety Advocates
Opportunities for Enhancement • Employee Ambassador Program • Access to pipeline maps • Area Manager signature on mailouts • Supplement the 800 number with a local number
Employee Ambassador Program • Train field employees to be more effective listeners and communicators
How the Employee Ambassador Program Came About • More stringent communication requirements • Enhancement of historical public awareness communications • Sound business case to develop new and enhance existing relationships with stakeholders • Has real financial impact • Recommended by Public Awareness Team Above all it’s the right thing to do
Some Communications Basics • Things aren’t always what they seem • Communication isn’t always easy • Listening is big • Body language • Value of preparation / organizing your thoughts
Six Steps • Define an “Ambassador” and explain the rationale for the program and its training • Share quick facts and messages about natural gas, pipelines and the energy industry in general • Discuss stakeholder groups and identify appropriate contacts and opportunities • Listening skills training and practice • Message delivery training and practice • Follow-up and feedback with stakeholders
Pipeline Maps • http://degt-pipelocation.duke-energy.com • Also available via a link on the company’s website
Pipeline Maps – Security Issues • Map view limited to zip code level • Limited to 3 zip code searches per session • Latitude/Longitude not provided • Only DEGT pipelines are shown
Pipeline Maps – Cautionary Notes • The map that results from zip code searches provides an approximate location of the company’s natural gas pipeline(s) in your area. • Pipeline markers on the right-of-way provide phone numbers to call to reach our personnel before excavating near our pipeline(s). • Before conducting any excavation or similar activity in the vicinity of the pipeline(s) or other underground facilities contact your state’s one-call system (the state phone numbers are available on the one-call page at www.digsafely.com).
Opportunities and Challenges • How to evaluate effectiveness of program • Transition from Construction to Operations • Level of detail on pipeline integrity issues • Open houses at DEGT facilities