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Summary of main legislative measures and regulations regarding digital terrestrial television in Italy, including frequency allocation, licensing conditions, and transition plan from analogue to digital broadcasting.
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Digital Terrestrial Television Italian regulation 15th EPRA meeting Brussels, 16-17 May 2002 Lisa Di Feliciantonio
Regulating DTT: summary of main legislative steps • National broadcasting environment: • Whole frequency spectrum currently in use • Digital frequency allocation plan not issued yet • Law 66/01 • establishes the transition to digital terrestrial • guidelines for AGCOM’s regulation • AGCOM regulation: • Conditions for issuing licences and authorization and underlying business model • Provisions for transitional period 2002 – 2006 • Rules for the protection of pluralism
Law 66/01 • Frequencies “trading” between operators in order to free technical resources for the kick off of digital terrestrial • Operators can use frequencies acquired to start experimental DTT broadcasting • But:: 40% of capacity must be reserved to independent content providers (transitional period) • Digital switch over by December 2006
Analogue TV value chain & regulatory obbligations VERTICALLY INTEGRATED BROADCASTER Rules on amount & scheduling of advertising Protection of minors European quotas CONTENT Antitrust rules on amount of frequency used NETWORK COND. ACCESS Accounting separation Access rules
AGCOM Regulation: licences and authorizations Key issue of the DTT reg: fragmentation of value chain NETWORK OPERATOR CONTENT PROVIDER SERVICE PROVIDER Manages network infrastructures and frequencies Creates/broadcasts programme schedules Provides conditional access or information society services LICENCE AUTHORIZATION
AGCOM Regulation: business model Interaction between content providers and network operators is left to market dynamics: • Network operators will be awarded the frequencies and will negotiate with content providers and independent channels to put togheter an offer • No limitation to ownership of networks • National networks can carry local content and local networks can carry national content
AGCOM Regulation: transition to DTT • The transition will be lead by existing broadcasters • Until March 2004 analogue broadcasters may apply for DTT provisional authorization • The authorization will be valid untill July 2005 • Applicants that hold more than one TV license must ensure that 40% of their DTT capacity will be given to independent content providers • From March 2004 those who have been authorized for experimentation may apply for a network operator licence. • After 2006 available capacity will be granted to existing licensee or others
AGCOM Regulation: pluralism and competition • Independent content providers must be granted access and non-discriminatory conditions • 1/3 of total capacity reserved to local broadcasters • Same content provider cannot be granted authorization to broadcast more than 20% of digital television programmes • Access to networks shall be granted by network operator on equal and non-discriminatory basis • By 2004 the AGCOM will issue a new regulation to grant access to independent content providers in case of resources not sufficient to guarantee access to all requests