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Medicine on the move. The rise of quantified self — how people are using mobile technology for support. DR. ROBERT MILNER. Senior Consultant Cambridge Consultants. Presentation >. FOLLOW ME: @ cambconsultants. About Cambridge Consultants.
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Medicine on the move. The rise of quantified self — how people are using mobile technology for support • DR. ROBERT MILNER • Senior Consultant • Cambridge Consultants Presentation > FOLLOW ME: @cambconsultants
About Cambridge Consultants A world leader in technology and product innovation • Established out of Cambridge University UK in 1960 • ~ 360 scientists and designers in Cambridge, UK and 30 in Cambridge MA, USA • For clients worldwide, we • develop breakthrough products • create and license intellectual property • provide business consulting in technology-critical issues
“ Medication Adherence is the most important factor determining Medical Outcomes. -World Health Organization ” Adherence (ād-hǐr'əns)n.the extent to which a person’s behavior – taking medication, following a diet and/or executing lifestyle changes, corresponds with agreed recommendations from a health care provider. -World Health Organization, Adherence to long term therapies: evidence for action, 2003. Adherence
COPD adherence • If adherence is so important how do most patients get on?
1in10 Americans may have COPD. 1 in 15 have Asthma 3rd leading cause of death in 2020 will be COPD >50% chronic asthma patients are non-adherent 45% of total costs may be due to poor adherence $290B is non-adherence cost COPD adherence
Medication + Technology = Better Medical Outcome • The connected inhaler uses wireless comms to work with online services • This makes it easier for the patient to manage their disease
This is the vision – what is the reality? • Regulated apps are a reality • Enabling technologies are becoming available • Bluetooth SMART slipped quietly into the iPhone 4S • It has changed the phone accessory from a headset to:
The health continuum • There is lots of interplay and exchange across this spectrum • Expectations set by innovative consumer products… • ...now apply to medical devices and services Optimizing care delivery Acute care monitoring Chronic disease Management Preventive care Well being Sports & fitness THE QUANTIFIED SELF
Predictions • Smart phones will play a key role in chronic disease management • Companies will find new approaches to medical device development in order to keep up with phones • There is uncertainty about the make up of the wider ecosystem – so this will be subject to change