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Team Members: Jeff, Keaton, Carly , Aida, Ashley, Chris. Company overview. The heart of Hasbro’s business is focused on the desire to create great games, toys, lifestyle, and entertainment filled products that are enjoyed by people of all ages worldwide.
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Company overview • The heart of Hasbro’s business is focused on the desire to create great games, toys, lifestyle, and entertainment filled products that are enjoyed by people of all ages worldwide. • Hasbro intends to be the number one company in the toy and game industry; the leading provider of play; the number one marketer, pioneer in all channels and all customers.
Demographic • 5800 Employees • Industry: Manufacturing & Production • Majority of products are manufactured in East Asia • Located: • Pawtucket, Rhode Island • President & CEO • Brian Goldner • Revenue • The company reported global net sales of $4.07 billion in 2009 and net earnings of $375 million. • According to www.wikivest.com/stock/Hasbro_(HAS)
Hasbro: A great place to work • “This honor puts the focus on our organization’s greatest assets – our people, our culture, and our commitment to innovating in everything we do,” said Hasbro President and CEO Brian Goldner. “FORTUNE’s “100 Best” selection of Hasbro is a great honor and it is particularly gratifying to see and hear about the tremendous pride employees feel about working at Hasbro.” • Hasbro has long been a leader in toys and games and its transformation into a branded play company has been attributed to the company’s ability to innovate and re-invent, re-imagine and re-ignite its world-class portfolio of brands. Hasbro strives to delight its customers through the strategic leveraging of well-know and beloved brands.
Core values • Socially Responsible • Compliance and ethical behavior are the core values of the company, and are reinforced by regular communications from the CEO and other senior officials. • Innovation and Creativity • Fun and Employee Wellness
Leadership practices • Hasbro’s Guide to Corporate Conduct, which applies to all employees globally as well as to its Board of Directors, provides specific guidance as to the Company’s expectations. The Guide is reinforced by a robust training program, and a well-established process by which employees in all locations can report suspected legal and ethical issues, and do so anonymously if they so choose • They offer the majority of employees four hours of paid time per month to volunteer with children, and they have groups who, instead of doing team building activities, volunteer together. • Use mentorship to help guide their leaders. • Overall goal is to promote and sustain a high performing and highly motivated workforce.
Trust • Great Place To Work Award • Not involved in 2009, jumped to 59 on fortune top 100 list. • Innovation and creativity is highly valued. Therefore open communication is encouraged amongst colleagues. • Institutes trust criteria • Respect • Camaraderie • Fairness
HR/Operational practices • Provide accelerated developmental work assignments and training opportunities. • Offer a multitude of leadership and employee development programs. • Consistent standards of performance across their global org. provides them with the knowledge for targeting developmental opportunities and objectively rewarding and recognizing performance achievement. • With high demand of creativity and competition, also creates a added amount of stress.
Change and responsiveness • Constantly innovating and creating new products to keep up the demand. • New partnership with discovery channel • Shows and programs • Information learning • Innovating/updating classic board games to modern standards. • Social Media (blogs, webinars, IM, etc.) • Use customer inputs to further improve their product line and image.
Company rating • We found that they incorporate all 5 elements into their organization. • Their core values, especially social responsibility are highly visible throughout all elements of their PPC. • They place a great amount of emphasis towards their employees ideas to create and innovate the working environment. • To improve the PPC, we would implement more team building, and outline more employee expectations.
Sources • www.hasbro.com • www.greatplacetowork.com • http://www.iisd.org/business/tools/principles_sbp.asp • http://www.leadersmag.com/issues/2010.2_Apr/Making%20a%20Difference/Goldner-Davis.html • http://mag.amazing-kids.org/2007/10/10/brian-goldner-ceo-hasbro/ • http://www.wgsystdems.com.br/lombardi/pdf/Lombardi_ManufacturingSourcing_CS.pdf • http://www.emptybowlscheyenne.org/business-strategy/the-entrance-of-social-media-in-business.html • http://en.wikipedia.org/wiki/Hasbro • http://phx.corporate-ir.net/phoenix.zhtml?c=68329&p=irol-faq