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A Small Business Owners Manual for the Internet Presentation 2 of 9

How I learned to stop worrying … a nd love the web. A Small Business Owners Manual for the Internet Presentation 2 of 9. In this Presentation. How we search Search has changed Keywords Market Samurai terms More about those terms… Homework. Keywords. T he Good, the Bad, and the Vain.

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A Small Business Owners Manual for the Internet Presentation 2 of 9

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  1. How I learned to stop worrying… and love the web A Small Business Owners Manual for the InternetPresentation 2 of 9

  2. In this Presentation • How we search • Search has changed • Keywords • Market Samurai terms • More about those terms… • Homework

  3. Keywords The Good, the Bad, and the Vain

  4. As web writers, we have to define and prioritize our content on the web SEO is the process of defining the most important words and phrases in our web content These important words and phrases are called… Keywords No Brainer Take-away

  5. How We Search

  6. How We Search

  7. How We Search

  8. Search has changed

  9. Search has Changed

  10. Personal and Trending

  11. Types of Keywords • General • Local or “geo-targeted” • Niche • Long Tail or “low hanging fruit”

  12. Longer Keyword Lower search and competition

  13. It takes a lot of research to find the right keywords You cannot guess • PERIOD

  14. Market Samurai

  15. Research Terms Searches per day: An average based on Google database info

  16. Research Terms Phrase to broad match (PBR): Percentage of phrase match searches to broad match searches

  17. Research Terms Phrase to broad match (PBR): “Trout fishing in Oregon” Broad match: Fishing for rainbow trout in… Oregon Phrase match: The best trout fishing in Oregon

  18. Research Terms SEO Comp (SEOC): The total number of webpages globally that mention a specific keyword term, in the same (phrase) word order.

  19. Research Terms SEO Local Comp (SEOLC): The total number of webpages nationally that mention a specific keyword term, in the same (phrase) word order.

  20. Research Terms Domain Age (DA): The age of a domain according to the first record in archive.org

  21. Research Terms Page Rank (PR): An indicator of the overall quantity and quality of links to a web page, as determined by Google’s PageRank Algorithm

  22. Research Terms Index Count (IC): The total number of pages on a domain

  23. Research TermsOn-Page SEO factors Title (title tag): Whether the webpage title <meta tag> has the keyword in it

  24. Research TermsOn-Page SEO factors URL (Domain or Page name): Whether the webpage URL contains the keyword

  25. Research TermsOn-Page SEO factors Description (DESC): Whether the webpage description <meta tag> has the keyword in it

  26. Research TermsOn-Page SEO factors Header (h1, h2, h3): Whether the webpage has the keyword in the h1, h2 or h3 tag (HTML)

  27. Research TermsOn-Page SEO factors Cache Age (CA): How often the site is indexed

  28. Relax… BreatheBrain hurt yet…?You can do all of this….

  29. Keywords The Good, the Bad, and the Vain

  30. Primary Keyword Factors • Relevancy • Average Searches per Day • Phrase to Broad Match • Strength of the Competition

  31. Is it Relevant?

  32. Branding and Vanity Keywords Ranking for a brand or vanity keyword takes a lot longer and will cost a lot more. *Google wants you to do this. They make more money that way.

  33. Branding and Vanity Keywords

  34. Branding and Vanity Keywords

  35. Google is a company just like the rest. They like making money. SEO does not help Google make money. The more you SEO your content, the less Google can make from your marketing efforts. Branding costs a lot of money… Google Loves Ignorance

  36. Look at your competition • Look at your competition • Google places the results it thinks you want • Is this really your market? • Recognize anyone?

  37. Average Searches per Day

  38. Average Searches per Day

  39. How much is enough? • What’s your target • What’s your budget or scope • How’s the competition • Different strategies for different markets

  40. How much is enough? General guidelines • Domain URL: 80+ • Local term: 20+ • Long tail: 10+

  41. One Keyword to Rule Them All You should target one primary keyword and no more than 2 secondary keywords to start. Wait for Google to tell you where you rank. Review, react, and refocus if needed. This holds true for any market.. but the types of keywords you should target will vary by industry…

  42. Phrase to Broad Match

  43. Phrase to Broad Match Broad Match | Resale Dallas • Resale stores in dallas • Best resale furniture in dallas • Dallasresale stores

  44. Phrase to Broad Match Phrase Match • Best resaledallas • Consignment resaledallas • Resaledallas texas

  45. Strength of the Competition How many competitors are there? How strong are they?

  46. SEO Competition Factors Keyword: How does Google work

  47. SEO Competition Factors Keyword: How does Google work

  48. SEO Competition Factors Keyword: Insurance Portland Oregon

  49. Keyword: Insurance Portland Oregon SEO Competition Factors

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