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A Small Business Owners Manual for the Internet Presentation 1 of 9

How I learned to stop worrying … a nd love the web. A Small Business Owners Manual for the Internet Presentation 1 of 9. No Brainers. What to Expect. Are You Ready to Work? There’s a lot to Learn Equal Playing Field You Are in Control It’s Takes Time Leave now if… Get Excited!.

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A Small Business Owners Manual for the Internet Presentation 1 of 9

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  1. How I learned to stop worrying… and love the web A Small Business Owners Manual for the InternetPresentation 1 of 9

  2. No Brainers

  3. What to Expect • Are You Ready to Work? • There’s a lot to Learn • Equal Playing Field • You Are in Control • It’s Takes Time • Leave now if… • Get Excited!

  4. In This Presentation • Who Made the Web and Why? • The Way of the Web - HTML & CSS • What Google Really is… • SEO and the Birth of PageRank • What Keywords are • Keywords and SEO • The Point

  5. A Website is not Marketing A website is something you market. It does not market you or your business. A website without SEO is a waste of content. A website without marketing is pointless. Blogging is both a foundational SEO tool, and your first marketing tool.

  6. Content Without SEO is Coal Every page of content you produce is like a lump of coal. It’s worth… something. However, if you take the time to SEO that content, you can turn it into a diamond. Which is worth more to you?

  7. Search Engine Optimization (SEO) is foundational, not a marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on. SEO is Not Marketing

  8. A Brief History of the Web

  9. A Brief History of the Web Not entirely historically accurate…

  10. A Long Time Ago… Way Back in the 70’s Fascinating.. We could build a network We need a way to talk if the Russians attack! Meep

  11. The Web… • Was Created by Nerds for Scientists • Was Designed to Share Information • Uses HTML as a Universal Language • *Has not changed in purpose since creation.

  12. HTML • Tells web browsers how your writing is organized by assigning a hierarchy of importance to words and phrases

  13. Just Like a Word Doc Get Rich Fast! Making Money Online Making money online is easy. Blah Blah…

  14. Just Like a Word Doc <html> <body> <h1>Get Rich Fast!</h1> <h2>Making Money Online</h2> <p>Making money online is easy. Blah Blah</p> </body> </html>

  15. Search Engine Optimization SEO Tells Google how your writing is organized by assigning a hierarchy of importance to your content using Keywords.

  16. As web writers, we have to define and prioritize our content on the web SEO is the process of defining the most important words and phrases in our web content These important words and phrases are called… Keywords No Brainer Take-away

  17. The Almighty Google What it really is… and why it matters

  18. So… What is Google? • A giant database • The organizer of the web • The content police of the web • The reason SEO exists • The key to your success on the web

  19. Before Google • There were no rules • Search was unorganized • It was easy to cheat • Spam was everywhere

  20. The Wild Wild Web

  21. After Google and PageRank • Sites were organized • Search got better • It was harder to cheat • Spam started to decline

  22. PageRank is… Alink analysis algorithm… used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. ~ Wikipedia.org

  23. Read this again… …assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web… The web is a linked set of documents

  24. For Writers… This means Google has your back! They want quality writing above all else. You have the advantage on the web.

  25. How Google does it • Indexes the web • Compares content • Ranks content • 200+ ranking factors • Huge document library • Watches how we search • Rinse and repeat

  26. What it means • Everything counts • Quality counts • Your competing with other writers • The best content wins • New content is essential • The playing field is equal

  27. No Brainer Take-away Google ranks web sites and web pages, (content) by the quality of the writing and the keywords you tell Google your focused on. SEO is how you define the focus of your content to Google. If you do not define the focus, Google will do it for you. ~ Which would you prefer?

  28. Keywords What are they?

  29. As web writers, we have to define and prioritize our content on the web SEO is the process of defining the most important words and phrases in our web content These important words and phrases are called… Keywords No Brainer Take-away

  30. Keywords are the web • Today’s web is built on keywords • Without keywords, search would not exist • All search rankings are based on keywords • Not all keywords are the same • Finding the right keywords takes research

  31. How we use keywords

  32. Keyword: Consignment Dallas Keyword Domain Name

  33. Keyword: Consignment Dallas Keyword Domain Name The domain name is the most powerful place to use a keyword.

  34. Domain Name vs. URL • Domain Name http://consignmentdallas.com • URL (Uniform Resource Locator) http://yelp.com/biz/on-consignment-dallas

  35. Who’s #1

  36. What Google Sees

  37. Keyword URL’s • Most powerful place to put a keyword • Defines the entire site or page focus • Is what Google looks at first • Is why keyword research is FIRST • Is why Matt Cutts likes branding

  38. Related Keyword Keyword: Resale Dallas

  39. For Writers… Finding a single keyword that defines you as a writer can be tough if not impossible. That’s why we blog… More on this later…

  40. Every domainandpage within a domain, will rankdifferently for every keyword Google associates with that domain and it’s pages. A Rank for Every Keyword

  41. Where DO the Keywords Go?

  42. Keywords We Can See • Domain Name and Page URL’s • Page Title • Page Body Content • Image and video names

  43. Keywords Google Sees • Domain name or page URL • Title Meta Data • Description Meta Data • Everything you can see

  44. Search Engine Optimization • Tells Google how your writing is organized by assigning a hierarchy of importance to your content using Keywords.

  45. SEO Blogging

  46. SEO is foundational, not a marketing initiative. It is the ongoing process of optimizing your keywords, content, and website structure too clearly tell Google what keywords your focused on. SEO is Not Marketing

  47. The web was designed to share content • Google provides quality control for the web. • Keywords are the foundation of an SEO website • Keywords are used everywhere • SEO is not marketing • Websites are worthless with out marketing • Blogging is the first step in marketing your website • If you’re not going to blog… good luck… No Brainer Take-away

  48. Homework • Google search for something • Click on the first organic listing • Look for instances of your keyword • How many are there? • Is the writing good? • If not… why is it ranked at the top?

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