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Super Bowl Project Research Objectives

Super Bowl Project Research Objectives. To assess the perceptions about, attitudes towards and popularity of football (Team 5)

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Super Bowl Project Research Objectives

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  1. Super Bowl Project Research Objectives • To assess the perceptions about, attitudes towards and popularity of football (Team 5) • To assess the perceptions about, attitudes towards and popularity of the Super Bowl (and half time show) and understand what kind of a person loves the super bowl (super bowl parties, economic situation) (Team 2) • To understand the brand personality of the super bowl (Team 6) • Perceptions and attitudes towards super bowl 2009 team brands (Team 1) • To assess awareness about, perceptions of and attitudes towards ads and brands advertised on the super bowl in general (Team 3) • To assess awareness about, perceptions of, attitudes towards at least 3 2009 super bowl ads and advertised brands (Team 4) Common Research Objective amongst all teams: • To assess awareness about, perceptions of and attitudes towards at least one 2009 super bowl ad and advertised brand

  2. Project Teams

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