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Now for some real window-shopping

Now for some real window-shopping. Cameron Ivey, Briana Novak, Andy Bleser. What do you mean by “window shopping”?. Polo Ralph Lauren in NYC Testing virtual window shopping, inspired by the movie Minority Report.

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Now for some real window-shopping

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  1. Now for some real window-shopping • Cameron Ivey, Briana Novak, Andy Bleser

  2. What do you mean by “window shopping”? • Polo Ralph Lauren in NYC • Testing virtual window shopping, inspired by the movie Minority Report. • The store windows incorporate touch-screen panels to allow window shoppers to actually purchase clothing all hours of the day/night.

  3. How it works • Customers are able to browse through the Polo Ralph Lauren collection, from outside of the store. • Orders can be shipped to your desired destination, be picked up inside, or you can have your wish list sent to your personal E-mail. • Customer simply swipes card.

  4. Why the alternative? • Allows customers to purchase items after hours or on impulse. • Helps establish a niche in the click-and-mortar market. • Provides a new and unique shopping experience for their customers.

  5. By the numbers • Internet sales in general, leapt by 23 percent over the same spring period a year earlier. • Ralph Lauren debuted their state of the art technology at the 2006 U.S. Open in August.

  6. Sources • Now for some real window-shopping.,  By: MacDonald, Nancy, Maclean's, 00249262, 9/11/2006, Vol. 119, Issue 36/37 • http://photos.reuters.com/tv/videoStory.aspx?storyID=127e025ac52e5a704d7fa7c7ae8a8cca493876d8&WTmodLoc=vidarticle-l1-morevideo-link

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