260 likes | 376 Views
What’s in a Number 1? The DRIVER, The DOER. The COMMAND SPECIALIST 1’s are: action oriented results oriented decisive agitators problem solvers determined direct independent assertive self-reliant demanding competitive risk takers adventuresome forceful.
E N D
What’s in a Number 1? The DRIVER, The DOER. The COMMAND SPECIALIST 1’s are: action oriented results oriented decisive agitators problem solvers determined direct independent assertive self-reliant demanding competitive risk takers adventuresome forceful
When 1’s speak, they: • Are faster and louder • Speak with more statements • Focus on tasks • Use facts and data • Speak in a monotone • 1’s display physical qualities such as: • pointing at others • leaning forward to speak • use of direct eye contact • closed hands • rigid posture • controlled facial expression
1’s are recognized by behaviour such as: • reacting quickly • making a great effort to get involved • showing little concern for being cautious in relationships • working in the present time frame • acting directly • a tendency to reject inaction • needing excitement • being personal • In order to grow 1’s must • LISTEN • When a 1 is under stress, they: • Become AUTOCRATIC • Need POWER
On a good day, a 1 is seen as: • Strong willed • Independent • Practical • Decisive • efficient • On a bad day, a 1 is seen as: • Pushy • Severed • Tough • Dominating • Harsh
1’s need to learn: • HUMILITY, FEELINGS, LISTENING TO OTHERS, TO FOLLOW • 1s measure progress through results. They are goal-oriented and may run over people to get there • 1s must be allowed to know the score, to get competitive situations and win (or appear to win) • 1s need leaders that allow them freedom to do things their way • 1s always want to save time. As a result, they come across as busy and efficient • 1s receive approval and support from getting the job done well and on time • 1s are most effective in positions of authority and responsibility • 1s rely on the power of their competence. They know they’re strong enough to “wing it” • 1s are excellent at jobs that allow them to organize.
When a 1 works with another 1: They must first agree in advance on goals, allow each other freedom to work within in agreed upon limits, allow each other to wine and be in charge When a 1 works with a 2: The 1 must be more open about him/herself and his/her emotions, relax time constrictions, give 2s, incentives, let the 2 win, provide the 2 with public recognition, loosen up, play.
When a 1 works with a 3: The 1 should show personal concern for the 3, provide the 3 with details and specifics, acknowledge the 3s contributions, be supportive of 3’s efforts and accomplishments, build a relationship. When a 1 works with a 4: bring facts and logic in writing, be patient while the 4 evaluates, assist a 4 in coming to decision, work with the time limits.
Consumer Marketer Product Understanding the consumer is the starting point
the process involved when individuals or groups select, use, or dispose of products, services, or experiences to satisfy needs and desires.
Problem/Need Recognition Information Search Feedback Evaluation of Alternatives Purchase Decision Consumption CONSUMER BEHAVIOUR PROCESS
Stages in Consumption Process • Pre-Purchase • Purchase • Post-Purchase
What is Marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational needs.
R. J Reynolds Eclipse cigarettes Why is it important to Understand Consumer Behaviour?
What do we need to know about Consumers to understand their behaviour?
On Sale Was $34.99 Now $24.99 Everyday low price $24.99 Which shirt saves you more money? Which shirt do you pay too much for?
Charles Lindberg Mackenzie King Larry Ellison Agatha Christie